Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns

Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns

Hello, marketers! Welcome back to Marketer’s Space. In this week’s post, we’ll look at how to simplify subscription management using Workflows for contacts synced from Zoho CRM in Zoho Campaigns. There are multiple ways to assign topics to your contacts:
  • Default assignment at sync: When syncing contacts from CRM, you can either keep them unsubscribed (no topics) or subscribe them to all available topics. This gives you a clean starting point, especially if you plan to collect preferences later.
  • Letting contacts choose: You can send an email campaign with a preference center link, allowing contacts to choose the topics they’re interested in. Their selections are automatically reflected in their topic subscriptions.
  • Manual updates via CRM: If your sales team collects customer interests during conversations, they can record them in custom CRM fields such as a field called “Interests.” These fields can hold one or more interest values like sale, product launch, or newsletters. Once these contacts are synced into Zoho Campaigns, you can build a Workflow that reads this data and automatically subscribes each contact to the relevant topics.
In this post, we’ll look at how to use custom CRM fields and Workflows in Zoho Campaigns to automate topic assignment based on customer interests.

Why automate subscription management?   

When both your sales team and your customers update subscription preferences, manual handling can get messy. Automating this process ensures that:
  • Your contact lists stay up-to-date
  • You remain compliant with email regulations
  • You send only relevant emails to the right audience

Sync CRM contacts with a targeted list   

To begin, sync your Zoho CRM contacts to a specific mailing list in Zoho Campaigns. This list will serve as the foundation for your targeting and automation.
Here’s how you can set it up:
  • Go to Settings > Apps > Zoho CRM and connect your account.
  • Then navigate to Contacts > Sync Services > New Sync.
Choose the CRM module you’d like to sync (e.g., Leads, Contacts or custom modules ) and map it to a mailing list in Zoho Campaigns.

Once the sync is set up, you can trigger Workflows using:
  • List Entry – Triggers when a contact is added to the synced list.
  • Field Update – Triggers based on changes to mapped CRM field values.

This setup ensures your Workflows respond dynamically to CRM data and list activity.

Capture interests directly in Zoho CRM   

Your sales team can log customer interests in a custom CRM field (e.g., Interests). This might include values like:
  • Sale
  • New Product Launch
  • Exclusive Content
These values become the key to targeting contacts with relevant content.

Create topics in Zoho Campaigns   

To align campaigns with user interests, create relevant topics inside Zoho Campaigns.
You’ll find this under Contacts > Manage Topics. 



Consider topics like:
  • Newsletters
  • Member-only updates
  • Sale announcements
  • Product launches

Organizing your campaigns under topics helps contacts manage preferences and improves engagement.

Build your automated subscription Workflow      

Trigger the Workflow   

Use the “List Entry” trigger with your CRM-synced list.
Alternately, use the “Field Update” trigger to filter based on interest fields or subscription status.  

Split based on Interests   

Add the Process Condition component and select the Multi-way option.
  • Branch 1: Interest is “Sale”
  • Branch 2: Interest is “New Product Launch”
  • Branch 3: Interest is empty → default to unsubscribe  

Assign subscriptions automatically   

For each branch, add the “Subscription Management” action component:
  • Branch 1 → Subscribe to Sale Announcements
  • Branch 2 → Subscribe to Product Launches
  • Branch 3 → Unsubscribe from all topics to avoid sending irrelevant emails
This ensures each contact only receives what they opted in for or nothing irrelevant.

Assigning Multiple Topics Using Comma-Separated Values   

If your CRM contacts are interested in more than one topic, you can record multiple interests in a single CRM field using comma-separated values. For example: sale, launch, newsletters
When you use the “contains” modifier, you can match this field against several keywords at once and assign multiple topics in a single branch.

Trigger the workflow 

Use the Field Update trigger and select the CRM field where interests are stored (e.g., Interests). This workflow will activate whenever the field is updated in CRM.

Add the Process Condition  

  • Insert a Multi-way process component and set the condition to: Interests contains sale launch newsletters 
  • Make sure the keywords are separated by spaces so that each word can be evaluated individually. If the contact’s field contains any of the specified values (sale, launch, newsletters), the workflow will take this path.

Assign multiple topic subscriptions 

To that branch, add the Subscription Management action component and add all relevant topics. This ensures:
  • A single contact can be subscribed to multiple relevant topics
  • No interest is missed out during automation

Advanced Use Case: 

Use an additional CRM field like Customer Type (e.g., Member, Non-member). Create a separate Workflow that:
  • Filters contacts with “Member” status
  • Subscribes them to exclusive member-only topics
This lets you send gated content without mixing up audiences.  

Use Segments as an alternative trigger   

Instead of using a list-based trigger, you can create a Segment using criteria like CRM fields or engagement behavior. Then:
  • Trigger a Workflow when a contact is added to a segment using the “Enter a Segment” trigger component
  • Automate topic subscriptions or unsubscribes from there
This is ideal when you prefer dynamic criteria over static list membership.

With Workflows in Zoho Campaigns, subscription management becomes hands-free, precise, and personalized. Whether you’re handling thousands of CRM contacts or running niche campaigns for select groups, this setup keeps your audience segmentation sharp and relevant.

See you soon with more ways to supercharge the Zoho CRM + Campaigns integration. Until then, happy marketing!

Regards,
Pearlin Nitika
User Education | Zoho Campaigns

    • Recent Topics

    • Download All Attached Files

      It would be extremely useful to have "download-all" functionality for downloading files attached to a task, subtask, comment, forum post or hosted in the "Documents" section etc. We've instructed our users to zip multiple files prior to uploading, but of course they forget all the time. Having to download lots of files one-at-a-time off a comment or task wastes a lot of time.

    • unable to send message reason 554 5.1.8 Email outgoing blocked

      unable to send message reason 554 5.1.8 Email outgoing blocked

    • Ship via Carrier Not Working Since Commerce Update

      Since the recent update to the Commerce platform, I can no longer use the ship via carrier function. It will take me to the address screen and let me verify them but when I go to save and move tot he next screen it will not do anything. This is happening

    • automations: Can I execute a step on a specific date?

      I have created a form in Zoho forms, and created a contacts list. I have also begun setting up an automation with the intention of sending the form to the contact list on a specific date every month (via email) for the entire year (essentially sending

    • Zoho Expense - The ability to add detail to a Trip during booking

      As an admin, I would like the ability to add more detail to the approved Trips. At present a requestor can add flights, accommodation details and suggest their preferences. It would be great if the exact details of the trip could be added either by the

    • Adding Folders in Android App

      Is it possible to create a new email folder within the Zoho Mail Android app?  Or can this only be done from the desktop version of Zoho Mail? Cheers!

    • Schedule Exports for Regular Project Updates

      Tracking project data often means exporting data at regular intervals. Instead of manually exporting data every time, users can schedule exports for Phases, Tasks, and Tasks in Zoho Projects. These exports can be set to run once, daily, weekly, or monthly

    • Question about custom fields using Pivot Tables.

      I have created a pivot table showing annual revenue of a client and how much payment that client is paying my company. Is there a way using pivot table to add an additional field that subtracts those to fields / shows me a percentage of that difference?

    • Request for Light/Dark Mode

      Would love the ability to switch between Light and Dark mode similar to Zoho CRM. https://help.zoho.com/portal/en/community/topic/introducing-dark-mode-light-mode-a-new-look-for-your-crm

    • Signature field is showing black

      Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?

    • Journey Email - Ignored Contacts

      I have a journey setup which simply sends a string of emails over time. For some reason I am getting large amounts of the contacts who enter the first email being ignored and I can't find anywhere in reports or audit logs why these contacts are not

    • Involved account types are not applicable when create journals

      { "journal_date": "2016-01-31", "reference_number": "20160131", "notes": "SimplePay Payroll", "line_items": [{ "account_id": "538624000000035003", "description": "Net Pay", "amount": 26690.09, "debit_or_credit": "credit" }, { "account_id": "538624000000000403", "description": "Gross", "amount": 32000, "debit_or_credit": "debit" }, { "account_id": "538624000000000427", "description": "CPP", "amount": 1295.64, "debit_or_credit": "debit" }, { "account_id": "538624000000000376", "description":

    • Zoho Books - Include Payment Terms as a Custom View filter

      It would be great if you could created a custom view based on Payment Terms. This would be really handy for seeing a list of customers who have credit terms. A workaround is not required. I could do something with a creditor checkbox, but it would be

    • How to update changed purchase account of item in invoice

      I have selected the wrong purchase account for various articles and created invoices. I had to adjust the purchase account in the article afterwards, but the old purchase account is still posted in the transaction-journal of the invoice. To adjust the

    • Help - Zoho CRM notification on mobile (IOS/Android)

      Hello Community! Can I get the IOS/Andoid CRM app to notify me of events, calls, etc. due as I can with MANY other apps?   I am running the free Zoho I would like this to be native to the Zoho CRM app. I do not want to write a sep. mobile app

    • Zoho Books Idea - Include another field in Bank Details for Address

      Hi Books team, Currently use the Description field in the Bank Details to store the bank's address. This works fine but it would be great if you could add another field for Bank Address, so that other notes about the bank account could be stored in the

    • a question about the COQL API v8

      When I specify eight or more values in a WHERE IN clause and execute it, an error occurs. Is there a limit to the number of values that can be specified in a WHERE IN clause? ↓Error select * FROM Vendors WHERE (id in (1, 2, 3, 4, 5, 6, 7, 8, 9)) ↓Success

    • Zoho Books Idea - Bank Details Button on Banking

      Hi Books team, Sometimes I'm asked to share bank details with a customer or a colleague. So I go to the Banking Module, find the correct bank account, click Setting > Edit, then copy and paste the bank details. Wouldn't it be great if there was a button

    • JS SDK 8.0 – TypeError: Cannot read properties of undefined (reading 'getCacheStore') with sample code

      Hello Zoho Support Team, I’m integrating the Zoho CRM JavaScript SDK v8.0 and I’m getting the error below when running your official sample. I tested directly from: https://github.com/zoho/zohocrm-javascript-sdk-8.0/blob/main/samples/create_records_sample/create_records.js

    • Function #55: Convert multiple quotes to single SO using Custom Button

      Hello everyone, and welcome back to our series! In Zoho Books, after a quote is accepted by your customer, it can be converted into a sales order or an invoice. Often, a customer might have multiple quotes, and for easier billing or upon the customer's

    • Zoho One - Syncing Merchants and Vendors Between Zoho Expense and Zoho Books

      Hi, I'm exploring the features of Zoho One under the trial subscription and have encountered an issue with syncing Merchant information between Zoho Expense and Zoho Books. While utilizing Zoho Expense to capture receipts, I noticed that when I submit

    • Time based workflow without edit/action

      Hello I need help solving this problem if possible. We have Deals come into the CRM via Live Transfer which have the field properties: Stage = New Channel = Inbound Some of them don't get answered so we want these to automatically go into our Outbound

    • What's New - August 2025 | Zoho Backstage

      Every month, Zoho Backstage grows with you. These updates aren't just features and fixes, they're about making your workday smoother, your events more impactful, and your attendees happier. We’ve listened, learned, and shaped this release to keep things

    • prevent selling expired items

      Hello. I need to make a constraint on expired batch items not to be sold. Is it possible in Zoho Inventory? if so, then how? Thanks for further help.

    • Product details removed during update from other system

      We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during

    • Client Customer

      I purchased a customer user license, but we cannot see the project I added in the customer account. I would like to ask for support on what we should do.

    • Add Ability to Use Zoho Finance Tags

      For Zoho Finance (Books and Inventory), the current actions do not allow us to affect the tags associated with the entities in question (customers, vendors, items, etc.). Please consider adding this functionality into the actions.

    • Embeded Signing doesn't work on Safari Browser

      We have implemented Zoho Sign in our website by using embeded signing, It works perfectly on Chrome. But it fails on Safari, We get stuck on Zoho Sign Page during redirection from Zoho Sign to our website after signing the document, Please let us know

    • Dataprep Webhook Limits and Cannot update column with Dataprep

      I have two problems : 1 - I am using Airflow to trigger my pipeline, and when I tested it, it worked fine a couple of times. However, after that, I received an error: {"code":429,"message":"Request rate limited"}. I didn’t send too many requests — maybe

    • Power of Automation :: Automatic removal of project users once the project status is changed.

      A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and

    • New in Zoho Forms: Google reCAPTCHA v3 for smarter spam protection

      Hello form builders, Spam submissions are one of the biggest challenges when you share your forms online. They not only clutter your data but can also waste valuable time. To help you combat this without making life harder for genuine respondents, we’re

    • Project Management Bulletin: August, 2025

      We’ve touched a grand 19 years since we started pioneering project management solutions with Zoho Projects. What started as a simple one-page interface is now a suite of products with Zoho BugTracker, Zoho Sprints, and our new debut Zoho Projects Plus,

    • Zoho Sign and Zoho Workdrive Integration

      Hello, there. I want to know if it's possible to save a signed document from Zoho Sign in an specific folder for each signer in Zoho Workdrive.  For example: If John Doe signs the document in Zoho Sign I want to save it automatically in a folder named

    • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

      Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

    • How do you list multiple contacts for a lead?

      My sales team wants to be able to add additional contacts for leads, how do we do that? Is there a different way we should be using the lead / contact functionality? Moderation update (9th September 2025): Our developers have built an extension to achieve

    • Modifying Three Dot Menu Options

      Is there a way to modify the three dot menu options that display in a Report header? They currently display: Show As (List, Calendar, Timeline), Print, Import, Export. I'd like to remove the Show As and Print options, since they aren't applicable for

    • Field Not Updating in FSM Script - Service and Parts module.

      Dear Team, I am reaching out regarding a script I have implemented in Zoho FSM to automate the calculation of the End of Service date based on the End of Sale date in the Service and Parts module. Overview of the script: Fetches the End_of_Sale__C and

    • Zadarma + Zoho CRM Integration – Missed Calls Saved as Contacts Instead of Leads

      Hello everyone, I’m looking for input from anyone with experience using the Zadarma + Zoho CRM integration. Currently, I’m seeing that missed calls are automatically being created as Contacts instead of Leads. From a CRM perspective, this doesn’t make

    • Zoho Books | Product updates | September 2025

      Hello users, We’ve rolled out new features and enhancements in Zoho Books. From PayNow payment method to applying journal credits to invoices and bills in other locations, explore the updates designed to enhance your bookkeeping experience. Integrate

    • How to update Multiple Users field in Quote Module from Deal Module

      Scenario : Deal Module having Multiple User Field (Presales Engineer) which having more than 1 User and through Deluge Script I need to get that Users Details and need to put into Multiple User Field (Presales Engineer) of Quote Module. Note: Both Module

    • Next Page