Marketer's Space - Unlocking Customer Insights: A Deep Dive into the Website Analytics Module – Part

Marketer's Space - Unlocking Customer Insights: A Deep Dive into the Website Analytics Module – Part

Hello marketers,
Website Analytics is a powerful tool for marketers like you. It enables you to make data-driven decisions so that you can focus on creating marketing plans and optimizing campaigns. You gain a deeper understanding of your customers, their behavior, and how they interact with your webpages.
Zoho Marketing Automation offers a robust Website Analytics feature, which enables you to lead track acquisition and user behavior, as well as to create goals and Smart URLs. In this week's post, we'll explore goals in detail to help you get the most out of the feature.

What are Goals?

Goals are specific actions you want visitors to perform on your website, such as clicking on a button or a link or staying on your page and simply reading through a blog. These actions help further your overall business objectives. Using Zoho Marketing Automation, you can create these goals for your website and configure response actions for when each goal is achieved. You can create a goal for different scenarios, like a user signing up for a newsletter or downloading an eBook. You can set up triggers that automate responses when visitors complete an action. 


These responses might entail updating a field, adding or removing a user from a mailing list, assigning a specific tag for further segmentation, or adding them to a Journey for personalized email follow-ups. You can even modify a lead score when a lead has achieved a goal to qualify them further as a potential customer.

How can you use Goals?

Goals in Zoho Marketing Automation enable you to understand and react to user behavior on your website. There are four main goal types:
  • Element Clicks: Track clicks on specific buttons, icons, or other website elements. Imagine you run an ecommercestore and want to see how many visitors click the "Buy Now" button on your products page. This goal gauges user interest and helps tailor future campaigns.
  • Links to track: Monitor clicks on designated website links. For example, an ecommerce store might track clicks onspecific brand logos in their product listings to identify brand preferences and indicate which collaborations might be beneficial in the future.
  • Time Spent on Page: Measure visitor engagement by tracking the amount of time users spend on specific webpages. For a travel agency, understanding how long users stay on destination pages can highlight which places customers are most interested in, or areas that need improvement.
  • Custom Events: Unlike Element Clicks, Link Clicks, and Time Spent on Page, which focus on pre-defined behaviors, Custom Events enable you to capture unique actions on your website. Form submissions are a good example. Imagine you're a non-profit organization and want to know how many users complete a donation form. A custom event goal captures this specific action and enables you to personalize post-donation thank you emails. Implementing a custom event requires adding a code snippet to your site (with developer help) to track these conversions within your reports. These conversion metrics are often the key goal of email, social media, and other digital marketing campaigns.

By leveraging these goal types, marketers can gain valuable insights into user behavior and automate targeted responses, ultimately optimizing website conversions and nurturing qualified leads. Keep an eye out for Part 2 of this post, as we'll be exploring the Website Analytics feature in more detail. Until then, happy marketing!

Regards, 
Pearlin Nitika
User Education | Zoho Marketing Automation

    • Recent Topics

    • create invoice in zoho books from the zoho forms

      Is there a native way to have create invoice in zoho books, when zoho form is completed?

    • Email undelivered

      GOod Day I am always receiving an uncategorized-bounce to my email. I am not sure why this is happening.

    • Add inventory_valuation_method to items endpooints

      To ensure consistent item creation it would be helpful to have the inventory_valuation_method (FIFO vs WAC) be able to be set at item creation or as an update (consistent with current behavior where it is not allowed for items with existing transactions)

    • Use Zoho to send sales receipts for Gocardless transactions

      I've been using gocardless for years and have d/d mandates set up on there. Each week we get bulk payments from customer d/d's. However, we need to send sales receipts to these customers. So I know I can sync mandates into Zoho, and then I can set up

    • Zoho - Gocardless sales receipts

      I've been using gocardless for years and have d/d mandates set up on there. Each week we get bulk payments from customer d/d's. However, we need to send sales receipts to these customers. So I know I can sync mandates into Zoho, and then I can set up

    • Introducing Rollup summary in Zoho CRM

      ------------------------------------------Moderated on 5th July'23---------------------------------------------- Rollup summary is now available for all organizations in all the DCs. Hello All, We hope you're well! We're here with an exciting update that

    • Introducing Connected Workflows in Zoho CRM for Everyone : Free Your Teams to Focus on What Matters

      Hello Everyone, We’re thrilled to introduce the next big evolution in Zoho CRM for Everyone -- Connected Workflows. This new feature builds on our commitment to deliver a CRM that’s truly inclusive, adaptable, and designed for consistent collaboration

    • Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

      Hello Everyone, We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI. With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to

    • Cooling-off Period Just Got Better: More Coverage, More Control

      We’ve enhanced the Cooling-off Period feature in Zoho Recruit to give you more control over repeat applications and referrals. This helps you maintain a cleaner, more efficient recruitment pipeline. With this enhancement, you can: Prevent duplicate candidate

    • Revenue Management: #7 Revenue Recongition in Construction & Real Estate Industry

      If you are in the construction or real estate business, you are used to long project timelines and progressive invoicing to keep up with your billing. But when does revenue get recognized? Will it happen when the contract gets signed? At different milestones

    • TikTok (and other social platform) Messages and comments of the past

      When I link a social channel, Zoho will show in "Inbox", "Messages" and "Contact" sections the interaction done in the past? (comment, messages...)

    • Email Integration - Zoho CRM - OAuth and IMAP

      Hello, We are attempting to integrate our Microsoft 365 email with Zoho CRM. We are using the documentation at Email Configuration for IMAP and POP3 (zoho.com) We use Microsoft 365 and per their recommendations (and requirements) for secure email we have

    • How do I fix this? Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked.

      How do I fix this? Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked.

    • Restrict Employee mail deletion

      Dear Zoho, Is there a way where i can restrict my employees to delete any mails from their account

    • 554 5.1.8 Email Outgoing Blocked.

      Hi guys, I just singed up for mateusz.nowicki@zoho.com mail and I can't send any mails.. Why? Everytime I try to send something I got error like the one in the screenshot. Please, help me.

    • Zoho IP blocked by SpamHaus

      ERROR CODE :550 - 5.7.0 Your server IP address is in the SpamHaus SBL-XBL database, bye

    • File Upload in Creator's Subfrom

      Hello Sir/Madam, Here is a Problem......... Scenario: In CRM One Custom Module (Payments) have one File Upload Field now we have to Upload that File into Creator's Custom Form (Documents) have one Subform (Documents) in Document Upload Field using Deluge

    • Error AS101 when adding new email alias

      Hi, I am trying to add apple@(mydomain).com The error AS101 is shown while I try to add the alias.

    • Trigger workflow base on email clic

      Searching the help and forum, I see that there were workflow trigger rules based on email. But now, I can't find this type of trigger when I create a custom workflow. What I'm looking for would be to automate the sending of an email for a new prospect,

    • Bigin Form Acknowledgement

      How to troubleshoot and find out why form acknowledgement is not sending emails after form submission?

    • Option to Customize Career Site URL Without “/jobs/Careers”

      Dear Zoho Recruit Team, I hope you are doing well. We would like to request an enhancement to the Career Site URL structure in Zoho Recruit. In the old version of the career site, our URL was simply: 👉 https://jobs.domain.com However, after moving to

    • Zoho Mail POP & IMAP Server Details

      Hello all! We have been receiving a number of requests regarding the errors while configuring or using Zoho Mail account in POP/ IMAP clients. The server details vary based on your account type and the Datacenter in which your account is setup. Ensure

    • Ever since the new Android App udpates notifications are not working

      notifications are not working for the app is its closed I followed the tutuorial to the notificaction fixed and everythig seems to be right but notifications are not workig

    • Zoho Analytics & Zoho Desk - but not all desks

      I have several desks in our company and one of those is used by our HR department. I want to bring through the data to the shared Zoho Analytics workspace - except for the HR desk. Can this be excluded at data import stage ?

    • Incoming Emails Not Showing Up in Zoho Inbox

      Hi - I have my Zoho email account set up to forward a copy of all incoming emails to a secondary Gmail address, whilst retaining the original email in the Zoho inbox. However, all my incoming emails are currently not showing up in my Zoho inbox, so I'm

    • How to retrieve my following requests on this forum?

      Sorry, but I did not find the proper subforum for this question.

    • How to list emails in a folder, e.g. Inbox, on multiple pages when using Zoho mail webpage?

      Something as shown in the figure. There are totally 50 emails in Sent folder. If "Mail per page" equals 20, then the Sent folder is split into 3 pages. When I wander through Sent folder, I can just select a specific page to jump to. BTW, it seems that

    • Unable to Create Zoho Booking via the Book Appointment API

      Its giving the below error {     "response": {         "errormessage": "Error setting value for the variable:customer_details\n null",         "status": "Error"     } } Request: POST Url: https://www.zohoapis.in/bookings/v1/json/appointment attached Zoho-oauthtoken

    • SHEET - Send email when a cell changes

      I would like to create a custom function for Zoho Sheet that triggers when a paticular cell changes to a specific value. This would result in sending an email to a recipient (this would be an address that remains the same and included in the script). Example: = IF(N4= "Drafted", <>EmailFunction) 1)     Cell N4 changes to "Drafted" 2)    Email is sent to recipient            or alternatively 3)    Post to chat channel I have found the Custom function editor in Sheet. I am not bad at scripting, but

    • Apply transaction rules to multiple banks

      Is there any way to make transaction rules for one bank apply to other banks? It seems cumbersome to have to re-enter the same date for every account.

    • 【開催報告】 福岡 ユーザー交流会 2025/8/8（金）

      皆さま、こんにちは。コミュニティチームの中野です。 8/8（金）に、福岡 ユーザー交流会を開催しました。 本投稿では、その様子をお届けします。当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。 今年初の開催となる福岡 ユーザー交流会では、CreativeStudio樂合同会社 前田さんによるZoho CRM / Sign / Survey の事例セッションのほか、 Zoho社員セッションでは、Zoho Forms の活用法を解説。 さらに、「見込み客・顧客データの管理/活用方法」をテーマに参加者同士でZoho

    • no me llegan los correos a Zoho mail

      No puedo recibir correos pero sí enviarlos, ya hice la modificación de MX y la verificación de teléfonos, qué es lo que ocurre? gracias

    • Error: Invalid login: 535 Authentication Failed

      I have used zoho with nodemailer. const transporter = nodemailer.createTransport({ host: 'smtp.zoho.com', port: 465, secure: true, auth: { user: 'example@example.com', pass: 'password' } }); While sending the mail, it shows the following error: Error:

    • Zoho Renewal

      Hello, If I am not going for zoho email renewal. will i get back my free zoho account? and if yes then is it possible to get back my all free user. how many user get back 10 or 25?

    • javax.mail.authenticationfailedexception 535 authentication failed

      Hi, I am facing 535 authentication failed error when trying to send email from zoho desktop as well as in webmail. Can you suggest to fix this issue,. Regards, Rekha

    • Not reciving emails

      Apparently i cannot recive emails on my adress contact@sportperformance.ro I can send, but do not recive. The mail i'm trying to send from mybother adress gets sent and doesn't bounce back... but still doesn't get in my inbox. Please advise

    • Not receiving MailChimp verification e-mail

      It seems that their verification e-mails are blocked. I can receive their other e-mails, but not their verification of domain ownership e-mail. I've checked and double checked how I typed the e-mail, using different e-mails (my personal e-mail can receive it), white listing the domain and all that is left is for the IP's to be white listed, but I don't have that power.  If a staff member could take a look at this -> http://mailchimp.com/about/ips/ And perhaps white list them for me, that would be

    • Creating my 2nd email account

      After creating my first email address, I decided to get another email address. I would like to use this new address as the primary address too. I don't know how to set it up there doesn't seem to be an option for that

    • Cannot - create more email account - Unusual activity detected from this IP. Please try again after some time

      Hello, I come across the error message in Control Panel. Unusual activity detected from this IP. Please try again after some time and i cannot create any more users We are an IT company and we provide service for another company Please unlock us.

    • "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain"

      Good day. When I try to send mail through ZOHO mail I get the following error : "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain" I need help with this. My zohomail is : @eclipseweb.site Thank you,

    • Next Page