Ecommerce Marketing Tip: Win repeat customers with post-purchase emails

The relationship with your customer doesn’t end after the sale; that’s when it begins. A thoughtful post-purchase message shows customers you appreciate them, keeps your brand top of mind, and can even lead to another sale. You can thank them, ask for a review, or offer a discount on their next order.

Try this today:
Explore the built-in email templates, like Product Feedback, and customize them to match your brand tone. If you want to send a new email, set up a simple email automation that triggers after an order is delivered.

Even better, connect Zoho Campaigns to your Zoho Commerce store and create targeted campaigns to encourage your customers to buy again.

Steps:

To customize an existing email template:
In your Zoho Commerce web app, go to Settings –> Click Email Notifications under Customization –> Click the Product Feedback email (or any other email you want to customize) and edit the content as required.

To set up an automation:
In your Zoho Commerce web app, go to Settings –> Click Workflow Rules under Automation –> Create a rule for the Sales Order module. Associate an email alert for the trigger action.

To connect Zoho Campaigns:
In your Zoho Commerce web app, go to Settings –> Integrations –> Sales & Marketing –> Click Connect for Zoho Campaigns.

If you need any help setting up email automation, feel free to contact us at support@zohocommerce.com. We'll be happy to help.

Regards,
Divya R
Zoho Commerce

Question for you:

What kind of follow-up email would make you return to an online store?