New Features for a Better Customer-Focused Company

New Features for a Better Customer-Focused Company

The relationship between a customer and a business is an important one. Customer satisfaction is the key to the selling process. Being a customer-focused company, one definitely needs the right tools that aid in gaining customer intelligence, giving topmost priority to customers and in achieving great collaboration within the organization. With the aim to move forward in this direction, we have introduced quite a few exciting new features in Zoho CRM that will definitely help you be a better customer-focused organization.

Let's start with customer intelligent. Insight into customers' experiences give a better understanding of the customer's interests and in turn helps you focus on the their expectations.

Social CRM
If you are not aware of what your prospect is interested in, their expectations and who their major influencers are, you may not know your negotiation strategy and the possible best options to pitch. The more you know about your customers and prospects, the better are the chances of winning a deal.

For the same reason, we provide a better organized and the all-new Social Tab within Zoho CRM. You can see a change in the look and feel of the Social tab. The highlight in all of this is, if a person mentions your brand in a tweet, the CRM View that is introduced, tells you exactly who the person is - a customer, potential in pipeline, a lead or a contact. Take a look at the transition from the old Social Tab to the new one!


Visitor Tracking
Having an excellent website and great traffic to your website is not all. What adds value is:
  • Knowing the actions performed by the visitors in the website.
  • Identifying the web pages they are spending more time in
  • Analyzing their navigation style and the time spent in your website
  • Chatting with visitors when they need to clarify doubts
Along with this if you know who your website visitors are, you could do much more. The combination of details on website visitors, chat widget and customer database is a product of our  Zoho SalesIQ Integration with Zoho CRM (Visitor Tracking) . It gives you the information about the visitors' engagement in your website and here again you can find the new CRM View that would tell you who the visitor is - a customer, potential in pipeline, a lead or a contact.


Zoho CRM for Google Adwords
The power of online search is huge. Google AdWords, a powerful online advertising program, is designed to help you reach new customers and increase sales for your business through ads on Google Search and across Google's network of partner websites. When you use AdWords to drive potential customers to your website and a CRM to track offline sales made through phone calls, emails, or direct sales, it can be difficult for your business to determine how your online campaign investments lead to offline conversion data stored in Zoho CRM.

The solution to that is Zoho CRM for Google Adwords . With this feature enabled in your Zoho CRM account, you can import your AdWords marketing investments to see which keywords and campaigns are responsible for each offline sale. Plus, you can also export Zoho CRM sales data into AdWords so you can better optimize your bids and budgets to yield maximum revenue and profits.



Twilio and Ringio Integration
Along with the on-premise PBX systems, we now have hosted PXB systems, Twilio and Ringio , integrated with Zoho CRM. If you are using Twilio or Ringio, you can easily set up the configurations within Zoho CRM and start calling customers in just a click.

So the next time you get a call from a customer, you know exactly who is calling by taking a quick glance at the essentials in the business card view, before you attend the call. Also, jotting down notes is made easy during the call, which saves you the effort of remembering the details after the call.

Zoho Survey Integration
 Customer feedback is paramount. In business, your priority is to know what the customers need and what they think about your product. It helps you determine the kind of products or services you want to deliver. What is important is contextually viewing the feedback responses along with the customer details for a better insight into customer's interests.

For this purpose, we have the Zoho Survey Integration with Zoho CRM that helps you collect feedback responses as well as contextually link them to the contacts in your CRM database.


Introducing CRM View for Activities
Prioritizing the activities is one of the toughest activities in itself for a sale rep. With various tasks, events and calls listed in your Activities tab in Zoho CRM, it is certainly not very simple to know each one's priority.

The CRM View for Activities is a new view that groups the tasks, events and calls in four categories that would give you a helping hand in prioritizing your work and managing time to concentrate on what is most important. As mentioned above, CRM View is also available in the Social tab and the Visits tab when you enable Visitor Tracking.
 

Feeds
Finally, you can be a customer-focused company only if there is great collaboration within the team. To ease that, we have a great new feature.
A collaboration tool is required when you have to:
  • finalize a deal or negotiate on the discount price
  • share documents with a team for quick approval or organize an event
  • share ideas with a closed group or on a platform where many can easily contribute,
Feeds in Zoho CRM is just that! It is a platform where you can share your views, mention users and groups to ask questions or bring something important to their attention. You can also send private messages to colleagues and receive notifications when someone mentions you in a message or modifies your records in Zoho CRM.



We hope these features help you gain more customer intelligence, make collaboration easier and help you prioritize your activities. Do try them and let us know your feedback.

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