Pricing Strategies: #1 Nuances in Pricing

When Clara first opened her digital printing shop, pricing was simple. She sold handmade greeting cards, planners, business cards, and other physical items at fixed label prices, individually and in bulk. One SKU, one price, one bill, and that's all it took.

But as business grew, people started using digital signage and boards, and customers wanted more than just a one-time product from Clara. They needed event invites designed, corporate gift packages, annual print subscriptions, and even on-demand branding services for special occasions.

Suddenly, pricing wasn't simple anymore.

A business card might cost $2, but designing a wedding card set is a one-time creative service. Corporate print delivery repeats monthly, with many customisations. Branding projects take multiple stages before they're finalised. For Bulk orders, it requires a tiered or usage-based pricing slab. Clara had transformed into a mixed-model business that offers products, services, and subscriptions based on vendors and projects.

Clara realised that the pricing is no longer just numbers but a strategy to be well-crafted and executed.

Challenge with Evolving Business Models 

Most businesses eventually reach a point like Clara.

• They sell physical/commercial goods at fixed pricing.

• They offer one-time services with one-time service pricing.

• They move to subscription revenue, where it is recurring or usage-based pricing.

• They handle custom work under milestone or project-based pricing.

​Every model has its own billing rhythm, revenue pattern, taxation logic, discount rules, and contract structure. And managing each manually in a spreadsheet or with individual tools for each invoicing model will be nothing but chaotic.

​
You need to be flexible with structure. You need a system that lets your pricing evolve without friction.

Zoho Billing is built for businesses that change, grow, experiment, and scale without burning time restructuring pricing.

Product/Physical Goods Pricing

For businesses that sell tangible items, pricing needs to be predefined and easily accessible at the point of sale. In Zoho Billing, you can configure each product as an item with its rate, unit, and tax preference, making invoicing a two-click process. Whether someone buys one note or 200, you don't need to remember pricing manually it;s already available and accurate. The convenience lies in setting it up once and using it multiple times across different invoices.

Tips: Turn pricing into a system that instantly recalls. The faster the invoice is generated, the faster the payment flows. Predefined product pricing reduces negotiation time, improves customer confidence, and supports sales growth without operational hiccups.

One-Time Service Pricing

When your service is delivered once, for instance, design work, installation, gardening, etc, you need a smooth way to charge for it without building a new billing structure every time. With Zoho Billing, one-time services can be created as items with fixed or variable billing units, making invoicing as simple as adding the service line. Instead of calculating cost per job repeatedly, pricing becomes standardised, repeatable and instant. You deliver value once, and billing follows instantly with clarity.

Tips: Productise service. When pricing is packaged, it becomes easier to pitch, scale and repeat. Billing isn't an afterthought; it becomes a part of your service proposition itself.

Subscription Ongoing Services Pricing

As a business scales, recurring revenue often becomes a significant source of income—through monthly retainers, annual supply contracts, maintenance services, SaaS offerings, etc. Zoho Billing allows you to convert services into subscription plans with predefined billing cycles, renewal trial options, and add-ons. Once configured, the system automates invoicing at scheduled intervals. All you need to do is define pricing once, and Zoho Billing bills on your behalf.

Tips: Build predictability. A subscription model isn't just about charging periodically. It's about removing effort from revenue collection. Once pricing is defined, the system manages recurring invoices while your focus shifts to delivery, retention, and scaling.

Project Pricing

Projects are dynamic, and the pricing varies based on time, milestones, and additional expenses. Zoho Billing helps manage these complexities by letting you bill based on hours worked, tasks completed, or pre-agreed stages. You can even link costs and convert them directly into a claimable invoice item. Instead of manually tracking across documents, everything feeds into one billing workflow. Project process, expense add-up, and invoice are reflected transparently, with pricing already defined and ready to deploy.

Tips: Balance freedom with financial clarity. When pricing models adapt to project scope without backtracking into manual recalculation, you win two battles at once: delivery agility and revenue accuracy. Every hour, every task, and every expense converts into billable value without delay or data loss.

What Pricing Flexibility Offers to Businesses 

Business growth introduces multiple revenue models, but with Zoho Billing, each can be priced, pre-configured, and billed effortlessly. Whether you're selling goods, delivering services, managing subscription contracts, or long-term projects, pricing remains consistent, organised, and, on top of it all, completely scalable.

As a business, pricing is not just what you charge; it's how effectively and smoothly you present it to the customer. 

Up Next: Plan your service offering with Plans. 

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• Important update about notification security in Business Messaging SDK

  As part of our ongoing effort to strengthen the security of notification data, we have enhanced how notifications are processed and protected in our applications. These improvements ensure that all notification related data follows the most up-to-date

• Sync Zoho Marketing Automation with Zoho Forms

  I can't find a section where the integration between Zoho Marketing Automation and Zoho form is explained. And how form subscription works with opt-in and consents.

• What is the difference between Zoho Campaigns and marketing hub?

  Zoho Campaigns is a permission-based email marketing tool for sending marketing emails and mass emails. Marketing Automation is a multichannel marketing automation tool that caters to organizations looking for tools to engage their users across multiple

• Webhook not firing.

  I created a webhook using the Web UI, it looks very nice and the testing worked without an issue, but when i save/ update a ticket, the webhook is not firing. Here are the details of the web-hook i get from using the API "modifiedTime": "2019-10-22T09:23:37.380Z",

• Duplicate customers being created in Desk

  Hi I've trying to work out why I've getting duplicated customers being created in my desk. I have an external booking system that generates an email when I get a customer booking a job. A booking email gets sent to Desk where I manage the booking and

• Creating a custom CSV file using deluge script/

  I have an application I have developed and the client wants us to place an export file in csv onto an ftp server daily. Now I don't see au options in creator to change the separator to anything else. The client wants the separator to be the pipe symbol "|"  I think i would be able to create schedule with some code to create the appropriate data in a string using deluge script but I haven't seen any functionality that would allow me to deposit that data as a file anywhere or attach it to an email

• Can we add custom fields to portal community profiles?

  How do we add custom fields to our profile pages in our portal community? If we have the ability to add custom fields, will we be able to access those fields via API? We want to use our Desk community in our help portal as our primary community and would

• E-Invoicing in Belgium with Zoho Billing

  Starting January 1, 2026, Belgium is introducing mandatory electronic invoices (e-invoicing) for all B2B transactions between VAT-registered businesses. Invoices and credits notes must be exchanged in a prescribed digital format. How E-Invoicing works

• delayed: host mx2.zoho.com (136.143.183.44): Network error: Unexpectedly disconnected (STARTTLS)

  Hi Team, I'm not receiving any email. Seems to be an issue. Sender sent me the error message they received: "delayed: host mx2.zoho.com (136.143.183.44): Network error: Unexpectedly disconnected (STARTTLS)" Please advise.

• Additional Address - Company Name

  It would be very helpful to have a "Company Name" field in the Additional Address shipping section.  In a situation where you drop-ship orders to a different address or different company entirely, it may be necessary to list the company name of the receiver. I understand that the Attention field can be used for that purpose, but that's not really the intended purpose of that field.

• Incorrect Email Notifications for Product Reviews

  Dear Zoho Commerce Support Team, I am writing to report a technical issue that occurs frequently on our platform. Problem Description: We regularly receive email notifications informing us of new product reviews awaiting approval. However, when we access

• How to Rank Tables by Row Count in Descending Order

  I am trying to understand the consume of lines that grow up so fast in the last week. Is there any way to create a pivot table or query to get TABLE NAME LINES in descending order?

• Can we do Image swatches for color variants?

  We want to do something like the attached screenshot on our new zoho store. We need image swatches instead of normal text selection. We want to user to select an image as color option. Is this doable? I don't see any option on zoho backend. Please h

• annualy customer report

  we need a report per customer that looks like this invoic number cleaning laundry repair management 01 january xxx euro xx euro xx euro xxx euro 02 february xxx euro xxx euro x euro xxxx euro and so on the years 12 months is that possible to make and

• Export your notes from Notebook!

  Dear users, The long awaited feature is now live. Yes, you can now export your notes from Notebook app in bulk. But the feature has just started with web app alone for now. You can try the export feature as mentioned below: Go to our web app, https://notebook.zoho.com Go to 'Settings' > 'Export' Now, select the format: You can select either ZNote or HTML Once done, you can use the same to import or can have this a local backup of your notes. Note: Export for other platforms are in development and

• our customers have difficult to understand the Statements

  our costumers have big problems to understand Zohos Statements. we need a text box after the payment number to explain what the payments are for. Is it possible to develop a version of the Statement with that kind of box and if so whu can do it

• Canva Integration

  Hello! As many marketing departments are streamlining their teams, many have begun utilizing Canva for all design mockups and approvals prior to its integration into Marketing automation software. While Zoho Social has this integration already accomplished,

• Prepopulating Fields

  Hello, I have a form (Assets) with 2 lookup fields: Client (from Clients) Site (from Client Sites) I modified the code (highlighted in red below), so the Site dropdown shows the list of sites related to the Client. must have Client_Site ( type = picklist

• REPORT THAT SHOWS SOH FOR ITEMS THAT HAVE ZERO SALES

  When we started Zoho we imported a lot of inventory lines directly off our suppliers price list and have never ordered / sold. I want to clean up our data base and remove all these lines. What reeport will show me what lines have zero sales as well as

• Automation series : Close all tasks once the project is completed

  When a project is marked as Completed, it might still have open tasks such as recurring tasks that were not marked as complete, tasks that are no longer relevant, or tasks that no longer need attention after closure. To ensure the project reflects its

• Converting Sales Order to Purchase Order

  Hi All, Firstly, this code works to convert a sales order(SO) to a purchase order (PO) via a button, however I am running into an issue when I convert the SO where the values from the line items are not pulled across from the SO to the PO. The ones in

• Horrible Connectivity!

  I have used Meetings several times, but most of the time the connection is horrible. The video freezes, the audio freezes, and we end up cancelling the meeting. I am on a high speed internet connection, and Zoom works fine, so I know it's not a problem

• Is it really true that I can't set the default 'deposit to' account in 2025?

  I've been using Books for 7 years and the default account has never been a problem. I usually manually reconcile invoices and have never had a thought about which account. It has always been my account. However, I recently noticed that for the past 4

• Zoho DataPrep switching Date Format

  When using a pipeline that is importing Zoho Analytics data into Zoho DataPrep, the month and day of date fields are switched for some columns. For example, a Zoho Analytics record of "Nov. 8, 2025" will appear in Zoho DataPrep as "2025/08/11" in "yyyy/MM/dd"

• Using Another Field Value for Workflow Field Update

  I'm trying to setup a Workflow with a "Field Update" action on the Lead module, but I would like the new value to actually be taken from a DIFFERENT Field's on the Lead record (vs just defining some static value..) Is this possible? Could I simply use

• Tax information

  Hello, I need help/guidance on how to add my organization's Tax/VAT information. Thank you Pavly

• Build smarter Guided Conversations with Fork Blocks

  When your customers arrive on your support channel, they're not there to explore. They are usually confused and stuck while trying to fix something important. We understand how stressful that moment can feel and we want your bot to make things easier,

• Custom item field won't allow decimal.

  Hello, I have a custom item field that needs to be able to have a value with a decimal place such as 6.7 or 6.18. I have tried custom formatting the input format but can not get the correct syntax to allow this. Is this possible in Zoho?

• Free webinar: Zoho Sign unwrapped – 2025 in review

  Hey there! 2025 is coming to an end, and this year has been all about AI. Join our exclusive year-end webinar, where we'll walk you through the features that went live in 2025, provide answers to your questions, and give you a sneak peek on what to expect

• HubSpot CRM to Zoho Creator Integration

  I'm trying to create an integration between HubSpot CRM and Zoho Creator with HubSpot being the push source (if a contact is created or updated in HubSpot, it pushes the information to Zoho Creator). I have two questions: 1- Is it best to use Zoho Flow

• Gain control over record sharing with portal users through our new enhancement: criteria-based data exposure

  Dear Customers, We hope you're well! Portals is a self-service avenue through which your clients can access and manage their direct and related data in Zoho CRM. This empowers them to be more independent and enables them to experience a sense of transparency

• Best-practice setup in Zoho One for managing combined candidate pools and exporting anonymised CVs

  We are new users of the Zoho One bundle and operate a consulting and engineering company. Our workforce model includes a mix of permanent employees, active job applicants, and freelance/independent consultants. All three groups need to be searchable,

• Meet Canvas' Grid component: Your easiest way to build responsive record templates

  Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.

• hard-bounced email list

  Hi, Below pops up when I try to send an Email to some of my customer. Please guide me how to take it out from hard-bounced list? I am not sure how they were marked in hard-bounced list

• Register the 'Contact Role' addition and change as a Potential edition so it can trigger Workflows

  We are trying to use "Contact Roles" in Potentials. Contact Roles are special and different than the other Related lists, so, it may have a special behavior. Something to keep in mind is that you will never have 100 Contact Roles as you can have 100 Tasks, Calls, or any other Related list. In our case we will have 2 in average and up to 4 or 5 maximum. The problem is that we need to bring information from 3 key Contact Roles to the Potential and adding a Contact to the Contacts Roles area never trigger

• Can I change the format of the buttons in the email templates?

  Hi all! We have been working hard trying to brand our email templates, and have some way to go yet. One of the things we can't seem to edit is the green ${Cases.CUSTOMER_PORTAL_BUTTON} button and the font of the View Ticket text. Is there any way of doing

• Best practice to structure reporting to include events covering multiple months / quarters.

  Hi, I'm new to Zoho, have some experience of more "enterprise" tools, looking for some input from the community. I'm looking to create a report that includes events that cover a long period, each event has a start / end date and I'm struggling undertanding

• Marketing Tip #11: Turn features into benefits that sell

  We all love talking about our products, but here’s a secret: customers don’t just buy features, they buy benefits. Instead of just saying "Made from 100% organic cotton," try "Soft, breathable comfort that lasts all day." Benefits tell shoppers how your

• Synchronise item image between Zoho Commerce and Zoho Books/Inventory/CRM

  Here is a blindingly simple idea to tie several Zoho products together. Zoho - please include a method to synchronise the item image (or images) from one Zoho application to another. For example, if you upload an item image in Zoho Inventory, a user should

• How do I migrate from zoho mail to Office 365?

  The manual migration of Zoho Mail to Microsoft 365 typically requires using IMAP to move emails and configuring Microsoft Outlook to sync Zoho Mail. This approach can be error-prone, especially if there are multiple accounts or large email archives. Moreover,

• Next Page