Push notifications: Re-engage and retain users effectively

Dear Apptics community,

Have you ever wished to proactively engage and communicate with users even when they are not actively using your app? Apptics already empowers you with features for app health, performance, usage, engagement, and growth.

We are excited to add Push notifications that will help you take user engagement to the next level and facilitate re-engagement with users!

Introduction to push notifications

Push notifications allow you to trigger notifications to your app users about important updates, events, offers, posts, etc. As the name suggests, these push notifications are app-related messages shown to your users as pop-up messages on their devices. These notifications are sent to users who have already installed your app and have enabled push notifications on their device settings.

Push notifications complement traditional methods like email, SMS, and phone calls. They serve as a highly effective channel to communicate with users, keep them informed of any updates instantly, and encourage active engagement. You can send these notifications even when your users are not actively using the app. This way, you can open new opportunities for re-engagement and boost user retention for your app.

Sending push notifications using Apptics

To start sending push notifications in Apptics, you must first complete the push notification setup. This involves authenticating the appropriate push notification service provider certificates with your app and later adding their details in the Apptics console. You need to upload the Firebase Cloud Messaging (FCM) credentials for Android apps and Apple Push Notification service (APNs) certificates for iOS apps. Once the necessary certificate details are provided for the package name/bundle ID, you can proceed to create and send push notifications to users. You can refer to our push notifications guide for detailed guidance.

A push notification contains many elements including text, media, action buttons, and much more. Usually, you would have to trigger them natively by sending the notification payload in your app code or using third-party tools. In Apptics, we have simplified and streamlined the process of creating a push notification in five simple steps.

1) Schedule

You start by providing a name to the push notification you are drafting for your reference. Then, you set the timing of the push notification. For the first phase of push notifications, you can either trigger the push notification immediately after publishing it or schedule the notification for a later date and time.

2) Audience

Define the target audience for the push notification by using filters and criteria.

• Filters - Select at least one application ID to target your push notification. You can refine your audience further by filtering based on device type, model, app version, OS version, country, and user group. To measure the effectiveness of your notification, you can track the conversion rate by specifying a desired action you want users to take within the app after interacting with the notification.
  
• Criteria - Set the criteria based on which you want your selected audience to receive push notifications. You can set the criteria pattern based on previous user activity (the events triggered or screens visited by your users) within a selected date range.

Note: The number of devices targeted for the notification based on the filters and criteria you apply in the Audience tab will be shown as the target device count.

Apart from selecting the audience for the notification, you can also analyze how effective it was amongst your users. You have an option as Conversion. It allows you to choose an event (that is already being tracked in Apptics for your app) and measure how many users have taken the desired action within your app after interacting with your notification.

Example: Say you send a notification for a webinar happening tomorrow. The desired action here would be for your users to register for the webinar after interacting with the notification. If the action of registering for an event from the app is tracked as an event in Apptics, you can select the same event to know how many users registered for the webinar after interacting with the push notification.

3) Content

After scheduling the notification and targeting your app users, you must provide the notification content. The content mainly includes the title, message, and image. If you have a desired action you want your users to take after interacting with the notification (of course!), you can provide the URL of the page/screen and redirect them.

4) Additional elements

Now that you have provided what needs to go in the notification, you can provide additional details to customize how the notification should appear and behave on the user's device. They include:

• Sound to play while the notification is delivered
  
• Notification payload
  
• Increment app badge icon to notify unread notifications

You can also add some Android-specific elements like the notification channel, app icon, and app icon color that you can add to customize the notification appearance and sound.

5) Action buttons

The final step is to add interactive elements in the notification to encourage active user engagement. You can add a maximum of three action buttons and provide the associated details, such as:

• Category name - It decides the notification type and action buttons that will appear. This applies only to iOS apps.
  
• Action ID - A unique action ID to track user interaction associated with each action button.
  
• Button label - The text is displayed on the action button.
  
• Icon path - The file path of the image that will be used as the button icon.
  
• Click action - The display name for the button icon.

While you create the notification and provide the necessary details, you can get a preview of the notification based on the entries you have provided so far.

Testing the push notification

In Apptics, you can test the notification once you select the timing, define your target audience, and provide the message for the notification. You can view the option to test the notification starting from the step to add content for your message.

You can test the notification on devices that are registered with APNs/FCM and have debug mode enabled in them. You can select the application ID and provide the device token, which will be available in Xcode/Android Studio for the test device. After testing the notification, what's next? Hitting the publishing button, of course!

Once you finish all the steps with the necessary details, save the notification as a draft for future iterations, test on devices, and finally publish when it is ready!

Monitoring the results

After creating push notifications, it is much more important to know if they have been successfully sent to your users. So once the notifications are triggered, you will be able to view the performance stats for the notification. They include:

• Target count - The number of targeted devices for the notification.
  
• Success count - The number of notifications that were sent successfully from the push notification service provider.
  
• Failure count - The number of notifications that couldn't be delivered due to technical issues.
  
• Received count - The number of notifications delivered to the user's device.
  
• Opened count - The number of notifications that users opened and interacted with.
  
• Conversion count - The number of times users took the desired action after interacting with your notification.

We have rolled out the push notification feature in its BETA phase, and it awaits enhancements in the future. Some of them include recurring notifications, user segments, and automation of push notification workflows. Stay tuned for interesting updates!

Cheers,

Team Apptics

• Topic Participants

• Supraja Gayathri S

  

• Recent Topics

• Can't change form's original name in URL

  Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new

• Can't rename groups on Mac desktop app

  I'm working on an up-to-date Mac with a freshly downloaded Notebook app. I'm trying to rename a group within a notebook. Here I have, left to right, a note, a group, and a note. I select the group. On the top left, I select Action. On the dropdown, "Rename"

• Strange behavior in CRM Number Field – Characters allowed but not "e"?

  Hi everyone, Has anyone faced this strange issue in Zoho CRM? In a Number field, it is possible to type some characters, but the character "e" cannot be entered. This was really surprising to me. Normally, a number field should restrict all characters

• Best Way to Manage Approvals Within Blueprint Stages?

  Hi, I am working on a requirement involving Blueprint and approval logic in Zoho CRM and would appreciate some guidance. I understand that approval processes do not trigger when a record is currently within a blueprint, which makes it challenging to implement

• Marketing Tip #25: Grow your social presence with a simple posting routine

  Consistency is one of the biggest growth drivers on social media. Regular content keeps your store visible and helps customers remember you. Even 3–4 posts a week can build momentum over time. The easiest way to stay consistent is to stop trying to create

• How to update "Lead Status" to more than 100 records

  Hello Zoho CRM, How do I update "Lead Status" to more than 100 records at once? To give you a background, these leads were uploaded or Imported at once but the lead status record was incorrectly chosen. So since there was a way to quickly add records in the system no matter how many they are, we are also wondering if there is a quicker way to update these records to the correct "Lead Status". I hope our concern makes sense and that there will be a fix for it. All the best, Jonathan

• Bring your own credentials (BYOC) for connections in Zoho Creator

  Hello everyone, We're excited to announce an important step forward in how integrations and authentications work in Zoho Creator. Zoho Creator is a versatile platform for integrations, enabling you to connect with thousands of third-party services using

• Project Management Bulletin: March, 2026

  We are passionate about equipping our users with efficient solutions that help them run their businesses successfully. Our collective efforts over the past 2 years have culminated in the launch of Sprints 3.0— built with reliable features, impactful integrations,

• Composite items inside of composite items; bill of materials needed

  Hi Zoho and Everyone, I am evaluating whether Zoho Inventory will work for my small business. I grow and harvest herbs and spices but also get from wholesalers. I use all these items to make herbal teas, but also sell them as individual items on my Shopify store and Etsy. I discovered the composite item bundling and am wondering if I could get some assistance since there is no bill of materials: Our herbal company's best selling tea is a sleepytime tea. Sleepytime Tea can be purchased in three weights

• Automation Series: Sync Task Status with Zoho Desk Tickets

  In Zoho Projects, you can automatically close and reopen an associated Zoho Desk ticket when the status of a task is changed. This syncs the current state of the task with the support ticket without manual updates. For instance, a support team handling

• Auto-Generate Line Numbers in Item Table Using HTML & CSS Counters (Zoho Books & Zoho Inventory Custom Templates)

  <div> <style> /* Start counter from 0 inside tbody */ tbody#lineitem { counter-reset: rowNumber; } /* Increment counter for each row */ tbody#lineitem tr { counter-increment: rowNumber; } /* Show counter value in first column */ tbody#lineitem tr td:first-child::before

• Does zoho inventory need Enterprise or Premium subsrciption to make Widgets.

  We have Zoho One Enterprise and yet we can't create widgets on inventory.

• Zoho CAMPAIGNS working hours

  Hi I use Campaigns Automation workflows to automate follow-ups to my Leads. I discovered this weekend that emails are being sent out on Sundays. How do I limit my Campaigns outgoing emails to business working hours? This is very important! Thanks, D

• Depositing funds to account

  Hello, I have been using Quickbooks for many years but am considering moving to Zoho Books so I am currently running through various workflows and am working on the Invoicing aspect. In QB, the process is to create an invoice, receive payment and then

• Create Receipt of a Donation (not a sale)

  We are a non-profit organization that receives general donations. How do I create a receipt of payment for the donor and categorize the payment as a Gift? I tried the method of creating an invoice; however that automatically created a "Sales" transaction

• Function #2: Create a Deal in Zoho CRM when an Estimate is created in Zoho Books

  For those who use Zoho CRM integrated with Zoho Books, here's a nifty function that helps you optimize your sales process by adding a Deal in Zoho CRM whenever an estimate is created in Zoho Books. Custom Function: To create the custom function, go to

• New Custom View -Sorting the Custom fields

  While creating a New Custom View in invoice , Customers, Bills ,expense etc , the sorting of custom fields are not available , a query function "order by / sort by  " may also be included in  Define new criteria module  which will be more beneficial to

• Grouping Undeposited Funds to Move to other accounts

  In the bank option it would be nice to check what transactions in undeposited funds I want to move to other accounts. Then while checking this it can accumulate totals and created whats essentially a deposit slip. Once the transaction is moved it should

• Sync your CRM Tasks with Zoho Projects

  Zoho Projects integration with Zoho CRM helps you manage your tasks more efficiently. You can create all project related activities right inside your CRM using this integration. Create new portal or associate an existing portal, add projects to the portal,

• Zoho CRM strips whitespace in text fields

  When editing field text with multiple spaces: CRM - both UI and API trim / compress the whitespace to a single space when saving: Is this known / expected / documented behaviour?

• Custom Button makes scroll bar go down in report

  I have a report with a Custom button called Completed. A colleague mentionned to me that when he pressed this custom button it scrolled down the page which is annoying since he want to stay at the same space on the repoort. There is no reload linked to

• Quickbooks Integrations Stopped Working

  All of our Quickbooks integrations have stopped working. I am checking in to see if: a) this is a known issue b) if anyone else is having this issue. As usual, Zoho support is unavailable.

• Incorrect Functioning of Time Logs API (Version 3)

  We need to fetch the list of time logs for each task for our company internal usage. We are trying to achieve it by using the next endpoint: https://projects.zoho.com/api-docs#bulk-time-logs#get-all-project-time-logs Firstly, in the documentation the

• Dynamic image in form works in the app but not on the customer portal.

  img = frm_Fichas[ID == input.Nombre].Foto; imgno = Nophoto[ID2 = 1].Image; if(len(img) > 1) { img = img.replaceAll("/sharedBy/appLinkName/",zoho.appuri); img = img.replaceAll("viewLinkName","Fichas_de_personal_public"); img = img.replaceAll("fieldName","Foto");

• Uplifted homepage experience

  Editions: All editions. Availability update: 17th February 2026: All editions in the CA and SA DC | JP DC (Free, Standard and Professional editions) 23 February 2026: JP (All Editions) | AU, CN (Free, Standard, Professional editions) 27 February 2026:

• Approval Workflow for Purchase Orders Abrir

  The requirement is , that all purchase orders greater than or equal to 5000 go through an approval process from certain people, but within books I only see that the approvers can be by levels or any approver but we cannot enter a rule like these. Can

• WeTravel + Zoho CRM Integration - Has Anyone Built a Connector or Extension?

  Hi all, I'm exploring options for integrating Zoho CRM with WeTravel (booking & payment platform for tour operators). Zapier seems to be the common method but seems limited. I'm wondering if anyone in the community has developed a more comprehensive solution,

• Option in pipeline deal to select which hotel or branch or store if client has more than one local store

  Hi, I would like to know if there is an option in the deal pipeline to select which hotel, branch, or store a deal is related to—if the company has more than one location. For example, I have a client that owns several hotels under the same company, and

• Undo article like/dislike

  It seems to be not possible to undo your like/dislike for an article. Would be great if you can. Kind regards, Helen

• Nested notebooks

  Dear Sir/Madam, I would like to know if it is possible to nest notebooks. It would be very helpful when there are too many, as it would improve organization. Thank you for your response. Best regards.

• Tax in Quote

  Each row item in a quote has a tax value. At the total numbers at the bottom, there is also a Tax entry. If you select tax in both of the (line item, and the total), the tax doubles. My assumption is that the Tax total should be totalling the tax from

• Dynamically Fetching Lookup Field Display Value

  I have an audit trail form, Audit_Changes, that tracks old vs new values across different forms. For lookup fields, the old/new value is the ID, but I also need the display value. What's a best practice for dynamically fetching the display value of the

• Stop Scrolling, Start Asking: Meet Zia for Your Files

  Hey everyone 👋 The era of 'scrolling and searching' is officially over. Whether it's a dense legal contract or a long meeting recording, searching for specific details is a massive time-sink. We think you should be able to interact with your files, not

• How do I open MSG files in Microsoft Word?

  If you want to open MSG files in Microsoft Word is not natively supported, as MSG is an email file format created by Microsoft Outlook. However, there are professional approaches to access MSG content in Word. First, open the MSG file in Outlook and copy

• Unable to charge GST on shipping/packing & Forwarding charges in INDIA

  Currently, tax rates only apply to items. It does not apply tax to any shipping or packing & forwarding charges that may be on the order as well. However, these charges are taxable under GST in India. Please add the ability to apply tax to these charges.

• How to add packing & forwarding charge in purchase order & quotation???

  Hello Zoho Team I have just started using Zoho for my company and I wanted to make purchase order. My supplier charges fix 2% as packing & forwarding on Total amount of material and then they charge me tax. For example, Material 1 = 100 Rs Material 2

• How to create a boxplot chart in Zoho Analytics?

  Hi, I'm looking forward to making a boxplot in Zoho Analytics, either with all my data or with a time segmentation. No documentation or YouTube video explaining that was found. I guess this is a feature gap. How feasible would it be to add this to Analytics?

• What are the create bill API line item requiered fields

  While the following documentation says that the line items array is requiered it doesn't say what if any files are requiered in the array. Does anyone know? API documentation: https://www.zoho.com/inventory/api/v1/bills/#create-a-bill I'm trying to add

• Budget function?

  Has there been any progress on the development of a budget function in Zoho Books / Invoice? It's impossible to grow/run a business without some kind of budgeting. If I've missed something, apologies, but there seems little point in using Zoho Books without a budgeting function. Otherwise, I'm very impressed with the Zoho apps and the support. Keep up the great work.

• Connecting Zoho Inventory to ShipStation

  we are looking for someone to help connect via API shipStation with Zoho inventory. Any ideas? Thanks. Uri

• Next Page