Media & Publishing industry has evolved in recent times. It offers subscriptions, bundles digital and print access, runs sponsored content, and sometimes even sells ad spaces. If you run a media or publishing business, you will always get into a situation where you get paid in advance, but how do you determine what part of the money is earned today versus what needs to be deferred for the future? Can you recognize all of them upfront? Or should it spread across issues or impressions?
How do publishers and media platforms handle revenue?
Revenue Recognition Scenarios in Media & Publishing
Subscriptions, advertising contracts, bundled content, and sponsored campaigns often complicate revenue recognition in media and publishing. Though accounting guidelines like ASC 606 and IFRS 15 apply, how you use them varies based on how you deliver content.
Subscription Revenue
When a customer pays for a weekly, monthly, or annual subscription, the revenue must be spread across the subscription period, as content is delivered over time rather than upfront.
Example: A $120 annual magazine subscription should be recognized at $10 monthly over 12 months.
Bundled Offerings
You may offer print+digital access, or magazine+e-book bundles. Each component should be recognized separately based on delivery schedules and relative values.
Example: A $240 subscription includes $180 of weekly print magazines and $60 for e-book access. Revenue is recognized $15/month for print and $60 once access is granted.
Advertising Revenue
Advertising may be sold per issue, impressions, or based on clicks. You can recognize revenue only after delivery of an impression or publication, not when the ad is sold or paid for.
Example: A $5000 ad campaign for 1,00,000 impressions recognizes revenue only as impressions are delivered (say $500 for every 10,000)
Sponsored Content or Paid Articles
Sponsored stories or influencer placements should be recognized on publication date or campaign completion, depending on the agreement.
Example: A $2000-paid article is published on July 5th, and revenue is recognized on the same day.
Cancellations & Refunds
If a subscriber cancels mid-cycle and gets a partial refund, revenue must be adjusted with only the earned portion as recognized.
Example: $120 yearly subscription cancelled after 3 months. Only $30 will be considered recognized.
These scenarios highlight how delivery, not payment, drives revenue recognition. With multiple formats and monetisation models in place, manual revenue recognition handling is a huge task prone to errors and misstatements.
Scenario:
Your publishing company sells an annual subscription package at $240. This subscription covers weekly print magazine work of $15 and on-demand access to the digital library, which is valued at $60. The customer pays upfront on the 1st of January.
Zoho Billing for Media Revenue Recognition
Publishers and content creators will be able to work with Zoho Billing to define revenue recognition rules based on content delivery and access architecture.
For the scenario above, you may go with the following revenue recognition rule configuration,
Component | Recognition Frequency | Recognition Method | Recognition Time |
Print Magazines | Monthly | Evenly Distributed Prorated | Period Start |
Digital Library | Once | One-Time (Daily) | Period Start |
Even though the $240 is received upfront, revenue must be split evenly for the subscription-based service.
Reports in Zoho Billing
Let's say you are checking the reports during March.
i) Recognized Revenue Report
Component | Recognized Revenue | Description |
Digital Library | $60 | Fully recognized on the subscription start date |
Print Magazine | $45 | $15x3 issues delivered |
Total Recognized | $105 | recognized at the end of three months |
ii) Deferred Revenue Report
After three months of offering, nine print issues are still pending delivery.
Component | Deferred Amount |
Digital Library | $0 |
Print Magazine | $135 (9 months of deliverables) |
Total Deferred | $135 |
iii) Revenue Waterfall Report
Month | Digital Library | Print Magazine | Total |
Month 1 | $60 | $15 | $75 |
Month 2 | ---- | $15 | $15 |
Month 3 | ---- | $15 | $15 |
Month 4 (upcoming) | ---- | $15 | $15 |
Month 5 (upcoming) | ---- | $15 | $15 |
Month 6 (upcoming) | ---- | $15 | $15 |
Month 7 (upcoming) | ---- | $15 | $15 |
Month 8 (upcoming) | ---- | $15 | $15 |
Month 9 (upcoming) | ---- | $15 | $15 |
Month 10 (upcoming) | ---- | $15 | $15 |
Month 11 (upcoming) | ---- | $15 | $15 |
Month 12 (upcoming) | ---- | $15 | $15 |
Total (after 3 months) | $60 | $45 | $105 |
Only at the end of one year will the full payment you received be considered recognized revenue.
Best Practices for the Media Industry while recognizing revenue
- Break Down Subscriptions: Separate print, digital, access, ads, and events into individual deliverables.
Match Revenue to Delivery: Recognize only when issues go out, impressions are served, or access granted.
Account for Returns & Refund: Handle cancellations by adjusting the deferred revenue schedules automatically.
Monitor Reports Monthly: Revenue Waterfall and Deferred reports ensure timely recognition tracking.
Up Next: Common Mistakes while Recognizing Revenue
Recent Topics
Marketer’s Space - WhatsApp Pricing Update: What Marketers Need to Know and Do
Hello Marketers, Welcome back to Marketer’s Space! WhatsApp made changes to their pricing model on July 1, 2025, moving from conversation-based pricing to a per-message pricing model. This week’s post focuses on what these changes mean for your WhatsApp
Script that iterates through subform rows
Is there any way to iterate through subform rows in Deluge? For example: for each row in subform { if ( row.field == true ) { //code here } }
Custom order for Current Stage (Blueprint field)
Hi! I suggest adding the option to set a custom order in reports for the Blueprint field ‘Current Stage’. Currently, these fields can only be sorted in ascending or descending order. Thanks!
Zoho Sheets saying locked when not locked
Zoho Sheets won't let me add more rows to sheet because it's saying the sheet is locked, but the sheet is not locked. I tried using a different browser but I still have the same issue.
How do I filter contacts by account parameters?
Need to filter a contact view according to account parameter, eg account type. Without this filter users are overwhelmed with irrelevant contacts. Workaround is to create a custom 'Contact Type' field but this unbearable duplicity as the information already
No Zoho Support Response in Months
I want to say that I love Zoho FSM, Books, and CRM, but the support is scary bad. About 2-3 months ago, I emailed Zoho FSM support with two specific issues I needed help with, and I have still not received one single response. I also submitted a support
Has anyone built a custom AI support agent inside Zoho (SalesIQ/Zobot)?
Hi all, I’ve been experimenting with building my own AI support assistant and wanted to see if anyone here has tackled something similar within Zoho. Right now, I’ve set up a Retrieval-Augmented Generation (RAG) pipeline outside of Zoho using FAISS. It
Display Client Name in Zoho Creator Client Portal Dashboard
Hello Zoho Creator Team, We hope you are doing well. Zoho Creator recently introduced the option to set a client’s display name in the Client Portal settings, which is very helpful for providing a personalized portal experience. However, there is currently
Null
If a result is null how do I make it so that a custom error pops up instead of the default error? Can someone write an example as if I were using the script builder?
Error "Invalid client task found corresponding properties" only when triggered from workflow ?
Hi All, I am facing an error message I never encountered previously: Error in executing On Add - On Load script Error in executing thisapp.get_all_projects_api_call function. Line:(2) Error in executing thisapp.getAccessTokenFromRefreshToken function.
Introducing Zoho Creator's 2025 Release Projection 2
Hello Creators! I'm Prakash, from the Creator product management team, and today I'm delighted to unveil our next set of features as part of Release Projection 2 for 2025. With thoughtful analysis and planning, we've curated powerful new capabilities
Ability to Create New Items When Zoho Trident is Minimized via tray or taskbar icon
Allow users to create new items (emails, calendar events, tasks, etc.) directly from the system tray icon or by right clicking the task bar icon, even when the window is minimized or not actively running in the foreground. This enables quick access to
Zoho Expense and Chase Bank Visa credit cards - Direct Feed?
Our company uses JP Morgan Chase Visa credit cards. We can't be the first to try and use a combination of Zoho Expense + Chase Bank + Visa Credit Cards --- anyone successful with this combination? 1. The direct feed automation isn't working. When I go
Slow uploads of large files
I'm wanting to use Workdrive for transferring large images and video (we're talking things from 100MB-5GB). I'm running solo on a 500MBit/sec fiber connection. I'm getting upload speeds to Workdrive of no more than about 1-3Mbytes/sec when going through
Hiding Pre-defined Views
You can enhance Zoho with custom views - but you cannot hide the pre-defined views. Most users focus on 4 or 5 views. Right now for EVERY user EVERY time they want to move to one of their 4 or 5 views - they have to scroll down past a long list of pre-defined views - we don't use ANY of the pre-defined views. Adding the feature to allow a predefined view to be hidden completely or only visible to certain users would be a big improvement in usability for Zoho CRM. This feature is already available
Feature Request: Tag, Search, and Report on Individual Private Comments
Zoho Desk Team, First, I want to say that we are extensive users of Zoho Desk and it is a core part of our support operations. We rely heavily on the private comments feature for internal communication, knowledge sharing, and maintaining a clear history
Format a "return" message
Good day, Is there a way to format the message of the "return" function in CRM deluge script?
Items Below Reorder Point Report?
Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something s
Having Trouble Opening The Candidate Portal
Recently am having trouble opening the Candidate Portal. It keeps loading but cannot display any widgets. Tried Safari, Chrome and Edge. Non of them work. Please solve the problem ASAP.
Dynamically catching new file creations
I have a team folder with many subfolders, and in those folders we add new documents all the time. I'd like to have a workflow or script to notify me (and then take other actions) when a file is added anywhere in that structure that ends in "summary.txt".
Tip of the Week - Spot Risky Sales with Conditional Formatting
In Zoho Analytics, small tweaks can lead to big insights. One such feature is Conditional formatting based on other columns, your key to instantly spotting where sales success is overshadowed by product returns. Our tip this week shows you how to apply
How do I duplicate / copy a campaign
I am evaluation Zoho Campaigns and sent an email to one of my personal email accounts from Zoho Campaigns. It went into my junk file in Hotmail. I want to duplicate that same (1-page) campaign and send it to another of my personal accounts to try to
For a Bill, can "Pay via Check" - Can we also "Pay via Check" when documenting refund for payment?
We really like when we have a Bill in Zoho Books that we can record payment by selecting "Pay via Check" and that will cut the check for us from Zoho Books. However, when we have to write checks as a result of invoice overpayment, we can not select "Pay
Creator Change History: Ways to improve
Hi Everyone, Recently been working in developing this change history(an idea from Zoho Forms) - unlike forms that you can this with a click but using Creator, we can use "old" keyword. The concept I come up with is to put the result in a table however,
Suitability of Zoho One (Single User License) for Multi-State GST Compliance & Cost Analysis
Hello Zoho Team, I am an e-commerce business owner selling on platforms like Amazon, Flipkart, and Meesho, and I'm currently using their fulfillment warehouses. I have two GSTIN registrations and am planning to register for an additional 2-3 to expand
add employees and customiz
I want a Zoho software to track employees record. I logged in a demo so now I tried adding employee, first thing when I click on add employee it takes me to a page where it says add user maximum 10 users, my first doubt why users I don't want employees
Inactive User Auto Response
We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar
Zoho People Attendance Module - Split Shifts
Hello, Our business employs a number of college students who often split their workdays between work hours and class schedules, resulting in split shifts. For example: Employee 1 works 9am to 11:30am and then leaves for class, returning to work at 3pm
Zoho One subscription
we have got Zoho CRM for 3 users and we paid for the app , and we have still 9 months to go , but if we join Zoho one , does it mean the payment for that subscription would be a waste? Please help. Thanks.
How Zoho CRM Can Enhance Your Faucets Accessories Business Operations?
In today's competitive market, having a reliable CRM system is crucial for managing customer relationships and streamlining business operations. For businesses in the faucets accessories niche, Zoho CRM offers powerful tools to help manage everything
Dashboard
I’m currently working on a project using the Zoho IoT Cloud with an ESP32 and MQTT. I’ve successfully connected the ESP32 to Wi-Fi and MQTT, and the data from the ESP32 is displayed in the telemetry section of the cloud. However, when I try to create
Can i connect 2 instagram accounts to 1 brand?
Can i connect 2 instagram accounts to 1 brand? Or Do i need to create 2 brands for that? also under what subscription package will this apply?
Assistance Needed: Ticket Status Not Updating and Sorting by Last Customer Reply in Zoho Desk
Hello, I’m facing two issues in Zoho Desk that I’d like your guidance on: Ticket Status Not Updating: When a customer replies to a ticket, the status does not change to Reopened. Instead, it remains in Waiting on Customer, even after the customer’s response
Zoho Forms - Improved Sub-Forms
Hi Forms team, I'm helping a client move from JotForms to Zoho Forms and I've found another opportunity for improvement. In the below screenshot, JotForm left and Zoho Forms right. The Zoho Forms Sub-Form is quite a poor visually. There is no way to make
Round robin
Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I
Time Entry Notifications
Hi All - I have support staff who place notes of their work in the time entry section of Zoho Desk. Is there a specific workflow or setting I need to enable to have the ticket holder updated via email when an entry is saved?
Change text in help desk
Hi, Please let me know how can i change the this text, see screenshot.
What's New in Zoho Billing | Q3 2025
Hello everyone, We are excited to share the latest set of updates and enhancements made to Zoho Billing in Q3 2025. From the latest GST updates to multi-level discounting, Zia-powered report summaries, and customizable web forms, these updates are designed
How to Delete Personal Account Linked with My Mobile Number in past or by someone else
How to Delete Account Created with My Mobile Number in past or by someone else This is creating issues in making or sync with my credentials mobile and email address..
WhatsApp Business Calling API
Dear Zoho SalesIQ Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho SalesIQ. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the need
Next Page