Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social

Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social



In the past few years, social media has had a transformative impact on how we do business. This impact hasn't just been on the societal level, but also on communication and culture. This World Social Media Day, we take a step back to see how much this platform has revolutionized the way we connect and share information and take a look at the impact it's made on a particular individual: a social media manager. We'll see what tasks a social media manager takes care of, and how Zoho Social proves to make it easier!

A day in the life of a social media manager is filled with dynamic activities, whether it's writing a social media post, engaging with the audience, or planning the next schedule. With this ever-evolving industry, it's also crucial for a social media manager to evolve with it by understanding the changing trends and constantly researching about what works for which platform. This is a role that requires a lot of creativity, but also comes with some repetitive tasks on a daily basis.

Typically, the daily tasks for a social media manager look something like this:
  • Curate content for different social networks
  • Check notifications and respond to interactions
  • Engage with the community and check for leads
  • Review scheduled posts and calendar for the week
  • Research current trends
  • Track analytics for previous social media engagements
  • Collaborate with the design team for creatives like illustrations, videos, etc.
  • Run and manage ads
That's quite a list, right? While these can vary specific to your brand and its goals, the key to getting everything done is to balance your creativity, strategy, and prioritize your tasks effectively. And of course, some coffee ☕️ works!

With Zoho Social as your social media management tool, you'll be able to get all these done well within your deadlines, leaving some more space for your creative juices to flow.

Create content

With Zia, there's no question of having a writer's block anymore. You just have to give Zia a prompt, and you'll immediately get different suggestions of the content you requested. You can also rephrase existing content with the help of Zia. For instance, you can ask Zia to write a caption for world social media day, choose if you want to add hashtags, emojis and images, and the number of variations you want to see. Then you're good to go!


Stay updated

Keep a track of everything that's happening around you, from your own activities to competitor and industry-specific posts. Social's homepage gives you an overview of how your social media pages are performing through the Brand Health Section. The Live Stream window shows all real-time notifications. The Monitor tab helps you stay updated on everything that matters for your brand. You can add listening columns and monitor hashtags, reviews, mentions, and so much more.

Home page


Monitor dashboard

Interact with the audience and identify leads

The Inbox tab is your go-to dashboard for viewing and responding to all types of interactions such as mentions, comments and replies, reviews and questions, and messages. You can customize your Inbox view, sort interactions based on priority and assign them to anyone in your team either manually or by setting up assignment rules. From the vast amount of engagement you receive for your posts, identify the leads that are worth nurturing and add them instantly to your CRM system.

Inbox view


Add leads to CRM

Plan your calendar

The Social Calendar gives you an overview of everything you've published so far and your plan for what's ahead as well. Drag and drop posts easily from here to change the schedule. Publish posts across all your networks, or schedule them using any of the scheduling options like Custom queue or SmartQ. SmartQ suggests the best times to post based on your brand's previous engagement. With your publishing activities and calendar sorted, there's no worry of missing posting at the right time.


Track performance

The Reports module and the post statistics in the Posts tab give you a detailed analysis of how your posts have been performing for different networks. You can view various metrics like top posts according to engagement, demographic factors, increase in number of followers, and so much more. You can also create your own custom dashboard to monitor specific metrics and can share these reports with anyone from your team.

Reports module


Post statistics

With all these functionalities, Zoho Social surely helps make your team collaboration easier and quicker. So what are you waiting for? Take a break, and let Social take care of your World Social Media Day post while you sip on your coffee! 

    • Recent Topics

    • Included in Zoho One?

      Will LandingPage eventually be included in Zoho One?

    • Add an "Impersonate" feature to Zoho Projects

      It would be nice to have an "impersonate" feature added to Zoho Projects that would allow administrators to impersonate employees to enable administrators to see for themselves what employees can and cannot see in the system. I am aware of all of the

    • Reports - custom layout - duplicate report

      Do you also have this problem and what is the possible solution? I duplicate a report that has a "custom layout". Unfortunately the custom layout is not duplicated. To be improved for a future release by Zoho. I export the custom layout and import it...

    • Select CRM Custom Module in Zoho Creator

      I have a custom module added in Zoho CRM that I would like to link in Zoho creator.  When I add the Zoho CRM field it does not show the new module.  Is this possible?  Do i need to change something in CRM to make it accesible in Creator?

    • GROUPING OF CUSTOMER

      SIR PLEASE ADD GROUPING OF CUSTOMER IN ZOHO BOOKS

    • Zoho LandingPage is integrated with Zoho One!

      Greetings to the Zoho One users out there! We're delighted to let you know that Zoho LandingPage is available in Zoho One too! With Zoho LandingPage, you can host custom-made landing pages, and persuade the visitors to dive deeper by making further clicks,

    • 2024 Wrap: Rediscover these features and enhancements in Zoho CRM

      Hello everyone! I wish all of you a joyful and prosperous 2025! As we welcome 2025, I’m excited to share a recap of the year 2024 and highlight some of the coolest new features and enhancements we’ve added to the Zoho CRM platform. Last year, we announced

    • Allow "add new" option to picklists and multiselection fields from add or edit pages

      Hello zoho, please insert an add option (ie +)sign) to pick and multiselect fields so we can add new options while entering or editing records. For example. in my lead module, while adding a new record, I realized I had a new lead source. I went to my

    • A quicker way to provide accountants access to Zoho Books, similar to Xero and Quickbooks

      Hey guys, I'm finding the procedure to give access to an external accountant to Zoho Books less than ideal. Having to create an account by Zoho instead of myself, and then wait for it to be given a license to then pass to the accountant seems a bit time

    • This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details

      Hello, Just signed up to ZOHO on a friend's recommendation. Got the TXT part (verified my domain), but whenever I try to add ANY user, I get the error: This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details I have emailed as well and writing here as well because when I searched, I saw many people faced the same issue and instead of email, they got a faster response here. My domain is: raisingreaderspk . com Hope this can be resolved.  Thank you

    • This mobile number has been marked spam. Please contact support.

      Hi Support, Can you tell me why number was marked as spam. I have having difficult to add my number as you keep requesting i must use it. My number is +63....163 Or is Zoho company excluding Philippines from their services?

    • Update Candidate Status Through Workflow in Blueprint

      Hi Team,  We have a blueprint built out with custom functions that update particular fields based on candidate actions. When particular fields are updated we need to move the candidate forward in the blueprint. We tried to do this through a workflow,

    • Zoho Canned respond do have a huge lag issue.

      Previously the Zoho canned respond works perfectly ... on once server update and all the Canned respond enconter huge lag... in the end cause most of the canned respond just shown code with /xxx and not the sentence....

    • ShipStation and Zoho Inventory

      Hello, I am looking to sync zoho inventory with shipstation ZOHO INVENTORY           SHIP STATION Sales Order  ==>  create ORDERS INVOICE  <==    Shipments What exactly does BETA mean on the Shipstation connector?  This is required for me to sign-on in the next month. Thanks in advance for your efforts

    • Saving slide elements

      I have created grouped items including text and animation that I want to use in later slides. (Like an animated logo) Is there a way to save these grouped elements in my library?

    • Are downloadable product available in Zoho Commerce

      Hi all. We're considering switching to Zoho Commerce for our shop, but we sell software and remote services. Is there a features for downloadable products? I can't find any information about this. Thank you very much Alice

    • Function #10: Update item prices automatically based on the last transaction created

      In businesses, item prices are not always fixed and can fluctuate due to various factors. If you find yourself manually adjusting the item rates every time they change, we have the ideal time-saving solution for you. In today's post, we bring you custom

    • Move site from WIX to ZOHO Sites

      I have a simple website on WIX.  I am wondering if someone is available to help me move this website - https://www.videothreezero.com/ to ZOHO.  Michael  Boston

    • zoho calendar week view - "super compact by default"

      every time i go to my calendar i have to re-engage the "super-compact view" for the week view...is there a way to make "super-compact" a default view so I dont have to keep on setting it manually?

    • Change work hours per day for employees

      Hello, Is there a way to modify the work hours per day for employees in Zoho projects? This would be helpful for resource allocation to more accurately see when an employee who works 35 hours a week vs 40 hours has a full schedule. Thanks.

    • Zoho CRM Automation Help: Send Email When Fault is Marked as Done & Module Relationships

      Hi everyone, I have the following User-Created Modules in Zoho CRM: Clients Assets Faults Handymen Every client can have multiple assets. Every asset can have multiple faults. Every fault is assigned to one handyman. What I Want to Achieve: ✅ I want to

    • Adding New Domain to Zoho mail

      Hi, I have one Zoho account already called for example "Awesome Animals". Under this account I have one domain already setup with zoho mail, example: - awesomecats.com I have another website as well which I want to add under this "Awesome Animals" account,

    • I cannot receive emails.

      I need help, I've tried everything but I still can't receive emails from other people. I can send it but I can't receive emails, When I created the email it was all in order and suddenly I can't get emails from anyone anymore.

    • Incoming Gmail Email Not Coming Into Zoho

      My outbound email from Zoho is working, but when people respond to the email, it's not coming back into Zoho. I can see it when I'm in Gmail, but it's not in Zoho.

    • Não foi possível enviar a mensagem;Razão:554 5.1.8 Email Outgoing Blocked.

      Preciso de ajuda não consigo enviar emails,conta recen criada

    • Expand Zia's Language Support and AI Capabilities

      Dear Zoho Desk Support, I would like to submit a feature request to improve Zia, the AI-driven support assistant in Zoho Desk. Currently, Zia only supports the English language, while other AI agents such as Gemini, ChatGPT, and Claude can work with a

    • Average Costing / Weighted Average Costing

      Hello fellow maadirs. I understand Zoho Books uses FIFO method of dealing with inventory costing, but do you guys have any plans to introduce average costing? We indians need average costing. It's part of our culture. Please. I beg thee. Thanks.

    • Links in Instagram

      Hi there, I have been using Later for a while now but keen to come back to Zoho Social as Later doesn't offer tagging of pages on Facebook but they offer something Zoho doesn't. You can add a link to your bio which opens up your profile feed where images

    • Credit note

      By mistake I issued credit note in Jan 2025 for the invoice related to Dec 2024. Now I want to delete this credit note but anable to do so. Need help in this

    • How to query for Deals record based on Pipeline?

      I want to query for Deals records that matches a specified Pipeline using a Deluge function. When I call zoho.crm.searchRecords("Deals","(Pipeline:equals:" + myPipeline + ")"), I get this error: { code: 'INVALID_QUERY' , details: {...} , message: 'Invalid

    • CRM formula field help

      Hello! i was hoping to get some help with a formula i'm creating within a module. I'm looking to make a formula that changes based on a date field but based upon the present date. This is the formula i have so far: If(Now() < ${Instructors.Start Date},

    • Change to copy/paste functionality in Deluge code editor

      Recently there was a change to the Deluge code etidor where it now inserts backslashes into strings automatically when copying/pasting strings with double quotes, it's a nightmare to have to go delete all these. Is it possible to toggle this on or off?

    • ChatGPT only summarize in English

      Hello i' v enabled chatgpt in salesIQ, it works great inside conversation (revise, Rephrase etc) add tags works well with another language than English. But when I want to summarize it render only in English, despite sales IQ is set to another language.

    • BIN Locations

      Hi, I’m new to Zoho inventory and unless Im missing something, I cannot find BIN locations anywhere in ‘items’? please tell me it’s there somewhere?!? Thanks

    • Send Whatsapp with API including custom placeholders

      Is is possible to initiate a session on whatsapp IM channel with a template that includes params (placeholders) that are passed on the API call? This is very usefull to send a Utility message for a transactional notification including an order number

    • BANK FEED - MAYBANK , provider from YODLEE IS NOT WORKING

      As per topic, the provider YODLEE is not working for the BANK FEED. It have been reported since 2023 Q3, and second report on 2023 Q4. now almost end of 2024 Q1, and coming to 2024 Q2. Malaysia Bank Maybank is NOT working. can anyone check on this issue?

    • Create a custom button to modify custom fields in zoho Inventory

      I am needing a script for two buttons, 1. Button will add todays date to a custom field named cf_sent_to_sov 2. Button will mark a checkbox or unmark a checkbox field named cf_parts_ordered I have been trying to figure out deluge but have not got anywhere

    • Canadian payroll

      Hello ZOHO, is any updates on when payroll for Canada will be available?

    • Default reminders on Emails

      I have seen that it is possible to set, for each email, a reminder when the email remains unresponded for some time. This is very useful, so useful that I would like to set it for all my emails, by default. Because an unanswered email usually requires

    • in zoho assist I would like to temporarliy go into view only mode

      During a zoho assist remote support / remote control session, I would like an option to turn off control, and go into view only mode. Then later, turn back on control, all within the same session. (Many other remote login apps have this feature.) For

    • Next Page