Tip #4 : Refer and Earn Workflow system for your Subscription Business

Tip #4 : Refer and Earn Workflow system for your Subscription Business

Hello everyone,

We've been coming up with a tip every week to address specific business scenarios which can be implemented for your business. In continuation to the previous post, this week we will be seeing about
how you can implement the Refer and Earn Workflow system to acquire more customers.

Why are Referrals important?


Customer Acquisition is crucial for any business to sustain itself in a constantly evolving

market. It involves persuading new consumers to purchase your products. Customers tend to buy products that are considered to be reliable and trustworthy. Therefore, it can be quite difficult to bring in new customers without proper marketing strategies.
 
Word-of-mouth referral campaigns is a proven strategy to help you acquire lots of customers effectively in a short period of time. 

What is a word-of-mouth referral campaign?

If a customer is satisfied with your product, he will become a regular subscriber to your product. He will eventually spread the word around. This is a free marketing strategy for your product. Once people start hearing positive feedback about your products, they will prefer your brand to your competitors. 

To make this strategy more effective, you can simply provide a referral incentive for your customers who are bringing in new customers through referrals. This will motivate them to spread the word and it will also help in customer retention.

A referral incentive can be anything from a discount (or) amount which you can credit to your customers who are bringing in new customers. Let us now see how we can implement a Refer and Earn workflow system in  Zoho Subscriptions.

Building a Refer and Earn Workflow system:


For this particular scenario, we will be raising a Credit Note (for fixed incentive amount) for a referrer who has referred a new customer. The Credit Note can be later applied during the next billing cycle of the customer. Let us look into a simple scenario to understand this better.


Assume that John is a long term subscriber for your product and he in turn is referring his friend Mark to your product. Here,

John -> Referrer
Mark -> Referred Customer

When Mark subscribes to your product, he will mention that John is the one who has referred Mark. Since John has made a successful referral, you will raise a credit note for John for a fixed incentive amount.

As you can see, the most primary requirement for this workflow is to identify the referrer. In this case, to identify the referrer, we will show a Custom Field of type Email Address in the Hosted Page, where the subscriber can mention his referrer's email address. Later when a new subscription is created, we will be using our Custom Function Workflow to raise a credit note for that referrer. 

The below explained custom function does the same.

Code Explanation:



You can refer to the code in this GitHub link. The code is written in Deluge Script which can be easily understood by non-programmers.

1) Paste your authtoken, Custom Field's label and incentive amount in their corresponding variables.

2) Once a new subscription is created, we can check if a referrer Email id is present. If it is present, we use that Email ID to get the customer (Referrer) details from our database.

3) Once the Referrer is identified, a credit note will be raised for the mentioned incentive amount.

 

4) In case, if the email address is not present in our database, the admin of the organization will be intimated with an Email regarding this.


Getting started with the Custom Functions:  

1. Go to Settings -> Automation -> Custom Functions. 


2. Create a new Custom Function. Provide a name for the function. 


3. Choose the module and event according to your need.


4. Copy the code which was given above. Do the necessary changes that are required.


5. Save the Custom Function and you are good to go.

Found this useful? Try it out and let us know how it works! If you have questions, do not hesitate to ask!


Cheers,

Sasidaran K,
Zoho Subscriptions.

    • Sticky Posts

    • Tip #4 : Refer and Earn Workflow system for your Subscription Business

      Hello everyone, We've been coming up with a tip every week to address specific business scenarios which can be implemented for your business. In continuation to the previous post, this week we will be seeing about how you can implement the Refer and Earn Workflow system to acquire more customers. Why are Referrals important? Customer Acquisition is crucial for any business to sustain itself in a constantly evolving market. It involves persuading new consumers to purchase your products. Customers

    • Tip #2 - Cancellation of Offline Subscriptions based on the Expected Payment Date

      Hello everyone, As you all know, we are coming up with a custom function workflow every week to address specific business scenarios. In continuation of this previous blog, this week we will be seeing about Cancellation of Offline Subscriptions based on the Expected Payment Date. Business Scenario: In general, for any business, the customers make payments via online as well as offline. In case of subscription where the automatic collection of charge is enabled (aka online subscription), the customer's

    • Tip #3 : Send SMS Reminders for your Subscription Business

      Hello everyone, As you all know, we are coming up with a tip every week to address specific business scenarios. In continuation to the previous blog, this week we will be seeing how you can use SMS reminders for your Subscription Business. Using SMS messages for your Subscription Business: While managing your subscription business, more often than not, you need to keep your customers informed about upcoming renewals, payment reminders and cancellations. By keeping them informed in advance, you can

    • Tips And Tricks - Announcement

      Hello everyone, Every business is unique and each of them follows a specific workflow. While managing your customers' subscriptions with Zoho, you might have some needs unique to your business. Custom Functions helps you address such needs. This is a start to a series of posts, where we will be coming up with a custom function workflow every week that addresses specific business scenarios. Watch this space for further updates! Also, if you have any specific business scenario which needs to be addressed,

    • Tip #6 : Accessing external URLs from Zoho Subscriptions

      Hello everyone, We have been sharing a tip every week to address specific business scenarios which you can implement for your subscription business. Last week, we shared a tip about implementing the Approval Workflow system. This week, let's look at how you can access external URLs with the help of Custom Link. Business Scenario: Every business functions differently and has its unique requirements. At times, businesses might want to access other websites or applications by appending specific information

    • Recent Topics

    • Canvas Detail View Related List Sorting

      Hello, I am having an issue finding a way to sort a related list within a canvas detail view. I have sorted the related list on the page layout associated with the canvas view, but that does not transfer to the canvas view. What am I missing?

    • Repeatable Fields/Sections in Zoho CRM

      Hi Zoho Team, We have a module in CRM named "Clients". We would like to know whether it is possible to have a feature enables us to have repeatable sections in our clients' profiles? For example, if we customized a section in the clients' profiles named

    • Zoho Analytics: Requests for view access

      Hello, We have a user that might request access to a certain view, report etc. However this request for access is being sent to different admins within the workspace, is is possible to set who the "approver" is of these requests? If not what are the rules

    • Boolean Fields in Mail Merge Displaying as Checkmarks

      I'm really liking the new mail merge functionality. It's replaced the Zoho Sign extension for us. One problem I've seen is that boolean operators (i.e. Checkbox fields) in CRM merge as "True" or "False". This looks a little ugly in my final document — is there a way I can get those to display as checkboxes?

    • Formula in Sub Form

      Hello - I have created a sub-form and the data is going to be insurance policy information. However some of the policy amounts are based on a percentage of a main coverage. For example, Debris removal coverage is 5% of the main dwelling policy. Is there

    • Email alias already exist

      Hello, I'm getting an error message the email alias already exist when attempting to add 2 email addresses. The emails are associated with an account I deleted. I started a new account and need to add them back to get 1 email at each. I have an open ticket

    • Migrate emails from a shared mail box to a private mail box

      How is possible migrate a shared mail box if the migration tool require a password, and the shared mail dosent have ?

    • Support poor service

      I just wanted Zoho support to give me some more concrete answers. I’m facing SMTP error issues, and they told me that the South American IP was experiencing problems, but they didn’t provide an estimate for when it would be resolved. Now my company is

    • Zoho say my domain seems to be already associated with another account

      I created a zoho account for try my domain mail configuration. When I want to add my domain in this page https://mailadmin.zoho.com/hosting?plan=free then this shows an error that is "This domain is already associated with this account a*****n@f*****."

    • Incorrect Device Time

      Hi On my windows laptop I can't sign into Zoho mail due to "incorrect device time". I'm in Toronto, Canada. How can this be resolved?

    • Get user images by API

      Hi For our internal management software, I want to retrieve user photos via REST API: curl --location --request GET 'https://profile.zoho.com/file?fs=thumb&ID=<zoid>' \ --header 'Authorization: Zoho-oauthtoken <token>' The token has `profile.userphoto.ALL`,

    • Depois de 1 ano não consigo receber e-mail

      Consigo enviar e-mails mas não estou recebendo nenhum e-mail isso aconteceu pontualmente após eu completar 1 ano de uso. Me ajudem por favor

    • Submitted form URL

      I am using the feature "Include a link to allow respondents to edit their responses" for the first time. This URL is included in the email sent to the user after they press Submit. If a form is Saved, there is a section called Partially Saved Entries

    • API to post drafts for social media

      I we want to post draft posts to our zoho social account and then approve and schedule them within Zoho social. is this possible with for example: https://apis.zoho.com/social/v2/post TIA Jon

    • Function for Emails tranfer from Lead to Deal

      Hi Due to the fact that my Deals conversion needs to be done in 2 ways - depending on the fact if those records already exists or not - resources in fields are different. I am making function control conversation for Leads but I have problem with transferring

    • Create a new immigration service- Similar to immigration law software

      It will be good if you can build a new service. Data will be pulled from the employee form. Then automatically users should be able to complete immigration forms like I 129, ETA 9089, ETA 9035 E, G- 28, W4, I 9 PDF forms and then be able to send for signature with Zoho sign. Immigration Softwares like docketwise can be used for ideas. The advantage with this it sits within Zoho people and employees don't have to feed data in another system

    • Accessibility in Zoho CRM: Not just a feature—a way to empower

      For instructions on setting up these controls, please check this help document: Configuring accessibility controls. Hello everyone, Today (December 3, 2024), on the International Day of Persons with Disabilities, we begin our journey towards a CRM that

    • Zoho Meeting very bad video quality

      Hello, I need 1080p HD on my Zoho Meeting as explained here: Low Resolution/Quality Video (zoho.com) Currently, video quality is lagging with 400mb internet which is not acceptable for my business. My 1080p 60FPS webcam performs well on platforms like

    • Contacts with Deals not appearing.

      What: I simply want to see all of the contacts that are tied to an open deal Problem: In Contacts Module > When filtering on Contacts with an open deal, Zoho only shows some Contacts instead of all. Details: More specifically, I should have ~200 contacts

    • Auto-sync field of lookup value

      This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.

    • CRM limit reached: only 2 subforms can be created

      we recently stumbled upon a limit of 2 subforms per module. while we found a workaround on this occasion, only 2 subforms can be quite limiting in an enterprise setting. @Ishwarya SG I've read about imminent increase of other components (e.

    • Version of Cliq included with Zoho One and Limitations

      I'm confused by the information presented in the application detail page of Zoho One. I'm a solopreneur with a single-seat Zoho One Enterprise license and I need to communicate externally .. extensively. The plan details page suggests channels are limited to 100 members. Whereas the pricing plan comparison page on the Cliq marketing site says 2500 for enterprise level.  If it's 100... that's going to kill my use case as it is my understanding that external customers can only be communicated with

    • Resubmit for Approval for Zoho Books Module in CRM

      The integration between CRM and Books is great, but it is incomplete in many areas. One of them is if an estimate/invoice/sales order is rejected, the users in CRM cannot resubmit it for approval. Let's face it, sales people will mostly be in CRM and

    • Upload edited meeting recording for attendees to download

      Hi Would it be possible to let meeting organisers upload an edited version of the meeting recording? Usage case: most of us probably start a meeting 15 minutes before the official start time. It would be nice to trim that dead time off the recording.

    • Why does the embed feature within the article editor seem to be not functional?

      I would like to embed media into an article, but that feature seems to be non-functioning. Am I doing something wrong? to clarify, I do not want to create an article by embedding. I want to embed media into an article I have created in a manual.

    • Get all fields using COQL

      Hi Is it possible to get all the fields of a record using COQL?. Something similar to select * from Accounts in SQL.

    • Mapping a new Ticket in Zoho Desk to an Account or Deal in Zoho CRM manually

      Is there any way for me to map an existing ticket in Zoho desk to an account or Deal within Zoho CRM? Sometimes people use different email to put in a ticket than the one that we have in the CRM, but it's still the same person. We would like to be able

    • Can it change the language ?

      Hello ! The question is in the title ;) 

    • Notes and Notebook integration

      Maybe I missed it, but is there a way to synch notes in the desktop with the notes in the Notebook app? I've been combing through the help topics and other forum entries and not finding anything. When I downloaded the android app I assumed there was integration with the desktop notes. Is that not the case? thanks.

    • Tags on notes aren't syncing correctly on Android

      I've created notes on the desktop version that have several tags assigned, but on both my Android devices those notes only have ONE of those tags instead of all of them, despite the actual content of the note being correctly synced, and I'm also starting

    • Text formatting does not work (Notebook Mac)

      The text formatting does not work at all. It seems, that the program loses the selection and therefore hitting bold, italic, etc. does not do anything.

    • For Each Loop only returns 1st result of List, not the whole list?

      I have a custom function that collects event data from Google calendar using invokeURL. I want to create meetings in CRM from this URL response. The invokeURL response contains over 100 records and works perfectly (code line 2). Then I'm using a For Each

    • Delete Zoho Mail Account accidently from Admin panel

      Is it possible to restore deleted email accounts with all data.

    • How do I delete a test email address to which I am supposed to send a test email?

      How do I delete an email address added to a test email recipient that is no longer needed due to resignation or other reasons?

    • Kaizen #121 : Customize List Views using Client Script

      Hello everyone! Welcome back to another interesting Kaizen post. In this post, we can discuss how to customize List Views using Client Script. This post will answer the questions Ability to remove public views by the super admin in the Zoho CRM and Is

    • Batch Number on Packing Slip

      When we send orders to our warehouse, we want to tell them the batch number to pull from the shelf.  It seems we should be able to pick the batch when assembling the package. In the current Inventory, we have to create an invoice, pick batches for the invoice.  This is too late.   As a workaround, we are sending the invoice to the warehouse (via a template that removes most of the price information).  This is cumbersome and causes our warehouse to see the total invoice price (which can't be removed

    • Editing a bundle

      How can I edit a bundle?

    • Saving URL for Submitted Forms

      The unique URL for submitted forms should be saved automatically within 'System Fields'. (without sending a duplicate email to myself, there is no other way to retrieve the unique URL for a submitted form if the user wishes to update) Additionally, it

    • Implement Meeting Polls in Zoho Bookings

      Dear Zoho Bookings Support Team, We'd like to propose a feature enhancement related to appointment scheduling within Zoho Bookings. Current Functionality: Zoho Bookings excels at streamlining individual appointment scheduling. Users can set availability

    • Response from a customer via web channel

      Is it possible to ensure that a customer using the web channel can respond to an agent's question without creating a new thread but instead linking their response to the existing thread?

    • Next Page