Tip #4 : Refer and Earn Workflow system for your Subscription Business

Tip #4 : Refer and Earn Workflow system for your Subscription Business

Hello everyone,

We've been coming up with a tip every week to address specific business scenarios which can be implemented for your business. In continuation to the previous post, this week we will be seeing about
how you can implement the Refer and Earn Workflow system to acquire more customers.

Why are Referrals important?


Customer Acquisition is crucial for any business to sustain itself in a constantly evolving

market. It involves persuading new consumers to purchase your products. Customers tend to buy products that are considered to be reliable and trustworthy. Therefore, it can be quite difficult to bring in new customers without proper marketing strategies.
 
Word-of-mouth referral campaigns is a proven strategy to help you acquire lots of customers effectively in a short period of time. 

What is a word-of-mouth referral campaign?

If a customer is satisfied with your product, he will become a regular subscriber to your product. He will eventually spread the word around. This is a free marketing strategy for your product. Once people start hearing positive feedback about your products, they will prefer your brand to your competitors. 

To make this strategy more effective, you can simply provide a referral incentive for your customers who are bringing in new customers through referrals. This will motivate them to spread the word and it will also help in customer retention.

A referral incentive can be anything from a discount (or) amount which you can credit to your customers who are bringing in new customers. Let us now see how we can implement a Refer and Earn workflow system in  Zoho Subscriptions.

Building a Refer and Earn Workflow system:


For this particular scenario, we will be raising a Credit Note (for fixed incentive amount) for a referrer who has referred a new customer. The Credit Note can be later applied during the next billing cycle of the customer. Let us look into a simple scenario to understand this better.


Assume that John is a long term subscriber for your product and he in turn is referring his friend Mark to your product. Here,

John -> Referrer
Mark -> Referred Customer

When Mark subscribes to your product, he will mention that John is the one who has referred Mark. Since John has made a successful referral, you will raise a credit note for John for a fixed incentive amount.

As you can see, the most primary requirement for this workflow is to identify the referrer. In this case, to identify the referrer, we will show a Custom Field of type Email Address in the Hosted Page, where the subscriber can mention his referrer's email address. Later when a new subscription is created, we will be using our Custom Function Workflow to raise a credit note for that referrer. 

The below explained custom function does the same.

Code Explanation:



You can refer to the code in this GitHub link. The code is written in Deluge Script which can be easily understood by non-programmers.

1) Paste your authtoken, Custom Field's label and incentive amount in their corresponding variables.

2) Once a new subscription is created, we can check if a referrer Email id is present. If it is present, we use that Email ID to get the customer (Referrer) details from our database.

3) Once the Referrer is identified, a credit note will be raised for the mentioned incentive amount.

 

4) In case, if the email address is not present in our database, the admin of the organization will be intimated with an Email regarding this.


Getting started with the Custom Functions:  

1. Go to Settings -> Automation -> Custom Functions. 


2. Create a new Custom Function. Provide a name for the function. 


3. Choose the module and event according to your need.


4. Copy the code which was given above. Do the necessary changes that are required.


5. Save the Custom Function and you are good to go.

Found this useful? Try it out and let us know how it works! If you have questions, do not hesitate to ask!


Cheers,

Sasidaran K,
Zoho Subscriptions.

    • Sticky Posts

    • Tip #4 : Refer and Earn Workflow system for your Subscription Business

      Hello everyone, We've been coming up with a tip every week to address specific business scenarios which can be implemented for your business. In continuation to the previous post, this week we will be seeing about how you can implement the Refer and Earn Workflow system to acquire more customers. Why are Referrals important? Customer Acquisition is crucial for any business to sustain itself in a constantly evolving market. It involves persuading new consumers to purchase your products. Customers

    • Tip #2 - Cancellation of Offline Subscriptions based on the Expected Payment Date

      Hello everyone, As you all know, we are coming up with a custom function workflow every week to address specific business scenarios. In continuation of this previous blog, this week we will be seeing about Cancellation of Offline Subscriptions based on the Expected Payment Date. Business Scenario: In general, for any business, the customers make payments via online as well as offline. In case of subscription where the automatic collection of charge is enabled (aka online subscription), the customer's

    • Tip #3 : Send SMS Reminders for your Subscription Business

      Hello everyone, As you all know, we are coming up with a tip every week to address specific business scenarios. In continuation to the previous blog, this week we will be seeing how you can use SMS reminders for your Subscription Business. Using SMS messages for your Subscription Business: While managing your subscription business, more often than not, you need to keep your customers informed about upcoming renewals, payment reminders and cancellations. By keeping them informed in advance, you can

    • Tips And Tricks - Announcement

      Hello everyone, Every business is unique and each of them follows a specific workflow. While managing your customers' subscriptions with Zoho, you might have some needs unique to your business. Custom Functions helps you address such needs. This is a start to a series of posts, where we will be coming up with a custom function workflow every week that addresses specific business scenarios. Watch this space for further updates! Also, if you have any specific business scenario which needs to be addressed,

    • Tip #6 : Accessing external URLs from Zoho Subscriptions

      Hello everyone, We have been sharing a tip every week to address specific business scenarios which you can implement for your subscription business. Last week, we shared a tip about implementing the Approval Workflow system. This week, let's look at how you can access external URLs with the help of Custom Link. Business Scenario: Every business functions differently and has its unique requirements. At times, businesses might want to access other websites or applications by appending specific information

    • Recent Topics

    • Automatic Matching from Bank Statements / Feeds

      Is it possible to have transactions from a feed or bank statement automatically match when certain criteria are met? My use case, which is pretty broadly applicable, is e-commerce transactions for merchant services accounts (clearing accounts). In these

    • Zoho Payroll's USA and KSA editions are available in Zoho One!

      Greetings! We’re excited to share that Zoho Payroll, currently available only in India and the UAE, is now introducing the KSA (Kingdom of Saudi Arabia) edition and the USA (United States of America) edition, and these editions are now available in Zoho

    • Outlook/Hotmail Blocking Zoho SMTP IPs (S3150)

      We are currently facing a serious deliverability issue with Zoho SMTP while sending transactional OTP emails for our production application. Emails sent to Outlook / Hotmail addresses are being rejected with the following error: 550 - 5.7.1 Unfortunately,

    • Tip #63- Exploring Technician Console: Elevate to Admin Mode (Windows & Mac)- 'Insider Insights'

      Hello Zoho Assist Community! Ever been in a remote support session where you couldn’t complete a task because you didn’t have admin privileges? Maybe installing software, accessing secure system areas, or rebooting into Safe Mode just didn’t work because

    • Prevent accidental duplicate entry of Customer Ordersome

      Zoho Support has confirmed that Zoho currently does not have any method (using Deluge, flow or any other method) to alert a user when a sales order has been entered twice using the same customer reference number (i.e. a duplicate). Most ERP platforms

    • Permissões granulares por usuário além do modelo baseado exclusivamente em perfis

      Atualmente, o modelo de segurança do Zoho CRM é fortemente baseado em perfis. Embora funcional, esse modelo apresenta limitações quando equipes possuem variações individuais de acesso dentro do mesmo grupo operacional. Em cenários reais, é comum que usuários

    • Evolução do modelo de ambientes: Dev, Homologação e Produção com pacotes versionados

      Hoje o Zoho CRM já oferece Sandbox, o que é um avanço importante para organizações que trabalham com customizações mais complexas. No entanto, na prática, o modelo atual ainda apresenta limitações significativas quando múltiplas equipes ou consultorias

    • Zoho Mail - Email Reminder template (default)

      Zoho Mail Users, Does anybody here use the email reminder template? I'm asking Zoho to allow and add us to select which one of our many templates will be our default. It allows us to operate more efficiently. It's a Checkbox. If you feel this can benefit

    • Windows Desktop App - request to add minimization/startup options

      Support Team, Can you submit the following request to your development team? Here is what would be optimal in my opinion from UX perspective: 1) In the "Application Menu", add a menu item to Exit the app, as well as an alt-key shortcut for these menus

    • Canva Integration

      Hello! As many marketing departments are streamlining their teams, many have begun utilizing Canva for all design mockups and approvals prior to its integration into Marketing automation software. While Zoho Social has this integration already accomplished,

    • Announcement integration between Zoho People and Zoho Connect

      As we're using these 2 products, there're areas of overlapping especially in the Announcement. When there's a new announcement in Zoho People, can it push to the company wall in Zoho Connect?

    • Does Zoho Mail Have Popout windows?

      I recently switched my work email over to Zoho and everything I read said that you can popout the draft email as you're writing, however, all the pictures or info I've seen show the typical popout arrow in the top right, which I can not for the life of

    • Can I reorder how the staff are displayed on the booking page?

      As the title suggests, can I change this? Either reorder manually reoreded to my preference, or automatically (a-z, z-a etc.)

    • FSM integration with Books

      Hi, I have spent a few months working with FSM and have come across a critical gap in the functionality, which I find almost shocking....either that, or I am an idiot. The lack of bi-directional sync between Books and FSM on Sales Orders/ Work Orders

    • Bulk upload image option in Zoho Commerce

      I dont know if I am not looking into it properly but is there no option to bulk upload images along with the products? Like after you upload the products, I will have to upload images one by one again? Can someone help me out here? And what should I enter

    • Enhancement to ICR’s field prompting: Preferred data extraction using advanced field prompting

      Dear Customers, We hope you’re well A quick background Intelligent Character Recognition (ICR) comes as part of Zia’s optical recognition capability called Zia Vision. When we introduced it last April, the data extraction was training-based and was applicable

    • Subheaders for Sections in forms

      Currently, every form section has a field name, which one can choose to show/hide to the end user. It would be great if there was an option to show a SUB-HEADER in addition to a header. It would be useful for explaining to the end user what the section

    • Custom view inconsistencies

      Why is "is not" missing from criteria, along with other comparison operators ??? It makes it almost impossible to build required custom views, I don't want "void" invoices listed & why on earth would "Void" invoices be showing when the criteria includes

    • CRM x WorkDrive: We're rolling out the WorkDrive-powered file storage experience for existing users

      Release plan: Gradual rollout to customers without file storage add-ons, in this order: 1. Standalone CRM 2. CRM Plus and Zoho One DCs: All | Editions: All Available now for: - Standalone CRM accounts in Free and Standard editions without file storage

    • Promote a layout to standard so I can delete one layout

      Similar to this and many other topics: https://help.zoho.com/portal/en/community/topic/set-layout-as-standard The problem, every model has a standard layout, which is what we use most of the time... But as the business grows and evolves we may have to

    • Adding VENDOR SKU to PURCHASE ORDERS

      how can we add the Vendor SKU when issuing a Purchase Order , so the PO shows the Supplier SKU and our own Internal SKU , which is what we want to receive into the system .

    • Can Zia summarize fields?

      A great use case of AI for me would be summarizing company descriptions. We often get long winded descriptions from databases or scraping websites, then reduce them to a couple of sentences stating what a company actually does. Is there any way within

    • Zoho Recruit Community Meet-up - India (Venues Finalised)

      Zoho Recruit Community Meet-up - India (Venues Finalised) Namaste, India. 🙏🏼 The Zoho Recruit team is hitting the road—and we're absolutely excited behind the scenes. Join us for the Zoho Recruit India Meet-up 2026, a morning designed to make your recruiting

    • [Webinar] Solving business challenges: Secure, real-time, and external collaboration

      Hi Zoho Writer users, We are excited to announce Zoho Writer's webinar for March 2026: Solving business challenges: Secure, real-time, and external collaboration. Zoho Writer supports real-time collaboration by allowing teams to work together in documents.

    • Table dimensions

      I try changing the dimensions of the table on my computer but it doesn't change. Do I have to be a premium member or does it only work on the app?

    • Zoho CRM Community Digest - January 2026 | Part 2

      Hello Everyone! Here’s the second part of January’s Zoho CRM Community Digest, rounding up the remaining highlights from the month. From newly rolled out updates to thoughtful implementation questions and practical solutions, the community once again

    • Find and Merge Duplicates to trigger webhook

      My sales team uses the Find and Merge Duplicates feature often to cleanup records in the CRM. We use webhooks to signal to our internal tools database when new Contacts are created, updated, or deleted, in order to keep our DB in sync with Zoho CRM. However,

    • Introducing WhatsApp integration and quick editing capabilities in Zoho Sign

      Hi there, Zoho Sign already helps users collect signatures via email and SMS, and we're happy to announce that you can now send documents and authenticate recipients right through WhatsApp. Some of the key benefits include: Communication with recipients

    • Dynamic Field Folders in OneDrive

      Hi, With the 2 options today we have either a Dynamic Parent Folder and lots of attachments all in that one folder with only the ability to set the file name (Which is also not incremented so if I upload 5 photos to one field they are all named the same

    • Logging Out of FSM

      I have tried to log out of FSM app of the last person and it will not let me do so. I need to log in to my account.

    • Manage Every Customer Conversation from Every Channel inside Zoho SalesIQ

      Your customers message you from everywhere. But are you really able to track, manage, and follow through on every conversation, without missing anything? With interactions coming in from websites, mobile apps, and messaging platforms like WhatsApp and

    • Super Admin Logging in as another User

      How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Moderation Update (8th Aug 2025): We are working

    • Enhancement in Zoho CRM: Control who gets to participate in a forecast by customizing the user hierarchy

      Include only users from the sales function; exclude the rest Dear Customers, We hope you're well! We started this year with a series of exciting enhancements to Zoho CRM and to this list, we are thrilled to add an enhancement to forecasting. Let's talk

    • Multiple Zoho One accounts

      Hello. I'm searching for a solution to run multiple organizations under 1 Zoho One account or have a different Zoho One account for each organization and still be able to easily login to each. Currently Zoho One doesn't allow the same email address to

    • Tips and tricks #63: Hold and Drag to select elements in the Show app for iOS

      Hello everyone! Welcome to another tips and tricks article. In today's article, we will learn about the Hold and Drag function in the Show app for iOS. The Hold and Drag option lets you select multiple elements on a slide quickly. Once they are selected,

    • Organize and manage PDFs with Zoho PDF Editor's dashboard

      Hello users, Zoho PDF Editor's dashboard is a one-stop place to upload, sort, share PDF files, and more. This article will explore the various capabilities that Zoho PDF Editor's dashboard offers. A few highlights of Zoho PDF Editor's dashboard: Upload

    • Possible to generate/download Quote PDF using REST API?

      See title. Is there any way after a quote has been created to export to a PDF using a specified template and then download it? Seems like something that should be doable. Is this not supported in the API v2.0?

    • Free Webinar - AI for email: Helpful or Hype?

      Hello, Zoho Mail community! 👋 We're kicking things off with a webinar you won't want to miss—and yes, we're going there: Is AI in email actually useful, or is it all hype? In this session, two of our experts will have an open, no-fluff conversation about

    • Balancing access, security, and productivity with Email Policy

      An organization typically includes multiple user groups, such as leadership, sales, and support, each with different email usage patterns and security needs. Administrators must balance flexibility and control, thereby ensuring email usage aligns with

    • Is it possible to update multiple work items at once?

      Hi, Is it possible to update the statuses/release tags of multiple work items at once? I came across this thread that says it's not possible at the moment, but it was related to the Sprints mobile app. Does this feature not exist in the website as well?

    • Next Page