Tip of the week 02 - The art of 'seeing' your leads

Tip of the week 02 - The art of 'seeing' your leads




What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business.

In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels your leads come from help you in understanding your top-performing sources and optimizing your budgets, your leads' behavior, needs, and actions define much more. So, a holistic view of your lead helps you in rightly targeting them and helping them convert in the sales funnel.

As a marketer, you should have access to reports that give you the lead source points such as social media platforms, advertising mediums, emails, and so on. Along with this, insights about what were various stages or points in the path of lead progression, through different time intervals, can help you further strengthen your nurturing campaigns.

With that said, here's the tip for this week, telling you how to 'see' your leads in-and-out, through their journey:
​





Cheers,
Aishwarya Ashok,
Product Marketer | Zoho MarketingHub

    • Sticky Posts

    • Tip of the week 02 - The art of 'seeing' your leads

      What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

    • Zoho Marketing Automation Update: Topics, Contacts, and List Management

      At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

    • Important: Zoho MarketingHub is now Zoho Marketing Automation

      Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

    • Important update: Please reauthorize your Zoho MarketingHub-Twitter integration

      Due to an immediate API change, users who have integrated with Twitter will have to reauthorize their Twitter account integration in Zoho MarketingHub to continue the services. What are the basic things you should keep in mind before and after reauthorizing?

    • Tip of the week 03 - Attaining the multichannel connect

      In today's marketing world, every interaction is just a click away, thanks to the smartphone technology and the multitude of social media platforms. But, are you really a click away from someone who is in need of your brand? This is something every marketer should think. Your audience may be omnipresent with new engagement channels being created everyday. Amidst all this chaos, how do you qualify yourself to be a brand that's inclusive of the audience of every kind? A lead who comes from a webinar