ZOHO COMMERCE 2.0 – Réinventer la vente, repenser la valeur

ZOHO COMMERCE 2.0 – Réinventer la vente, repenser la valeur


Il y a cinq ans, nous avons lancé Zoho Commerce pour accompagner les entreprises dans la vente en ligne. À cette époque, notre objectif était clair : simplifier l'e-commerce. Aujourd’hui, le marché a évolué, tout comme les attentes des entrepreneurs. C’est pourquoi nous avons repensé, reconstruit et réinventé Zoho Commerce comme une solution innovante, performante et intelligente, pensée pour vous accompagner dans la construction, la commercialisation et la gestion optimale de votre entreprise en ligne.


Conçue pour répondre à vos besoins

L’interface a été complètement repensée pour offrir plus de rapidité, de clarté et d’intuitivité. Chaque étape a été minutieusement améliorée pour vous permettre de naviguer sans effort et de vous concentrer sur ce qui compte vraiment : la croissance de votre entreprise.

Des solutions avancées au fonctionnement optimisé

  • Suivi et relance des paniers laissés en suspens avec des outils performants pour voir les paniers en direct, détecter les abandons, déclencher des e-mails manuellement et programmer des rappels automatiques.
  • Bundles d’articles pour regrouper plusieurs produits en lots attractifs, favorisant l’augmentation du chiffre d’affaires et la commodité pour les acheteurs.
  • Favoris et option « Enregistrer pour plus tard » offrant aux utilisateurs la possibilité de sauvegarder des produits en vue d’un achat ultérieur, améliorant ainsi la fidélisation et les ventes.
  • Un système de gestion de coupons pour lancer des promotions ciblées incluant des formats avancés comme « Un acheté, un offert (BOGO) » et la livraison gratuite.
  • Des programmes de fidélisation récompensant les clients fidèles selon leur historique d’achats, avec des points cumulables et échangeables pour renforcer la rétention.
  • Un outil intelligent de rédaction de fiches produits utilisant l’IA pour produire automatiquement des descriptions de qualité, optimisées pour le référencement, afin d’accélérer la mise en ligne des catalogues.
  • Des fonctionnalités avancées d’upsell et de cross-sell offrant la possibilité de recommander des produits selon des critères personnalisés ou via l’intelligence artificielle, ainsi que de proposer des articles associés sur la page du panier pour maximiser la valeur des achats.

Conçu à l’international, livré localement

Zoho Commerce 2.0 facilite une expérience de vente locale optimisée :
  • Gestion multilingue spécifique à chaque région pour une boutique adaptée.
  • Personnalisez votre processus de paiement grâce à une page de checkout repensée, fidèle à votre marque et à vos clients.
  • Simplifiez les ventes internationales avec un système de paiement multi-devises.
  • Réseau mondial de diffusion de contenu (CDN) pour un accès rapide à votre site partout dans le monde.
  • Une sélection de plus de 15 thèmes mobiles, au design soigné et responsive, pour une personnalisation optimale.

Assurez la gestion intégrale de vos commandes

Grâce aux toutes nouvelles applications mobiles Android et iOS, Zoho Commerce vous accompagne partout. Les utilisateurs peuvent gérer les commandes, les retours, les remboursements et le suivi des expéditions en toute simplicité depuis leurs appareils mobiles, assurant ainsi une gestion fluide et continue de leur commerce, où qu’ils soient.

Gagnez du temps grâce à l'automatisation

Zoho Commerce 2.0 offre une infrastructure d'automatisation solide, conçue pour optimiser les opérations de votre boutique et alléger les efforts manuels. Automatisez une grande variété de tâches spécifiques à votre entreprise, en exploitant des outils d'automatisation avancés tels que les fonctions personnalisées et les systèmes de planification.
Ces capacités, alliées aux modules personnalisables et aux formulaires web, font de Zoho Commerce une plateforme extrêmement flexible, prête à s'adapter aux exigences opérationnelles uniques de votre modèle d'affaires.
Fonctionnalités clés pour renforcer la vente sociale :
  • Communiquez facilement avec vos clients grâce aux intégrations WhatsApp et SMS. Envoyez des mises à jour de commande, proposez une assistance instantanée et restez proche de votre audience.
  • Avec WhatsApp Commerce, créez et gérez vos catalogues produits directement depuis Zoho Commerce. Vos produits sont à portée de clic, directement dans WhatsApp.

Zoho Commerce 2.0 ouvre la voie aux services digitaux !

Ne vous limitez plus aux produits physiques. Zoho Commerce offre dès maintenant :
  • Cours en ligne
  • Fichiers numériques
  • Rendez-vous de consultation
Une opportunité unique pour élargir vos sources de revenus et toucher de nouveaux clients.

Expédition et traitement des commandes

  • Transporteurs intégrés : connectez-vous directement à Royal mail, Hermes, Colissimo, Chrono post pour une gestion logistique fluide et efficace.
  • Exécution multi-sites : définissez plusieurs lieux d’expédition et affectez intelligemment les commandes en fonction de la proximité des clients.
  • Zones de livraison et restrictions géographiques : créez des règles de livraison précises en définissant des zones d’expédition et en appliquant des restrictions selon les localisations. Chaque commande est ainsi traitée depuis l’entrepôt le plus approprié, vers la bonne région, avec les bons produits.

Des fonctionnalités B2B intégrées

Zoho Commerce 2.0 offre offre des options destinées aux commerçants B2B
  • Demande de devis personnalisée : offrez à vos clients la possibilité de demander un devis, de discuter les tarifs, et de transformer facilement les devis validés en commandes.
  • Plafond de crédit configurable : attribuez des limites de crédit à vos clients professionnels. En cas de dépassement, la prise de nouvelles commandes est automatiquement bloquée jusqu’au règlement des factures en attente.

Prenez des décisions basées sur des données fiables

Optimisez vos opérations grâce à des outils analytiques avancés :
  • Analysez les performances de vos coupons pour identifier les campagnes promotionnelles les plus efficaces.
  • Consultez les journaux d’activité et les traces d’audit pour assurer la conformité et la transparence des processus.
  • Configurez les paramètres essentiels tels que la fiscalité, les options de livraison et les règles de validation des commandes en accord avec vos politiques internes et les exigences réglementaires.
Zoho Commerce 2.0 est disponible et conçu pour s’adapter à votre façon de vente, alors qu'attendez-vous pour le tester ?

L'équipe Zoho France

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