Tip of the week 52 - How to smartly restart your email marketing for 2020
As a marketer, you had likely put your email marketing on autopilot before leaving for your vacation to ring in 2020. So once you come back and start chalking out strategies for 2020, tap into the insights your automation tool has in store. Apart from triggering emails based on your predefinitions, today's automation tools depict the complete buying journey of your contacts. If analyzed closely, these reports help you understand the tastes and preferences of your contact. Zoho Campaigns, forTip of the week 16 - Don't fret over "unsubscribes"
What does it feel like when someone unsubscribes from your mailing lists? I'm sure you'd feel bad, but let me tell you this—unsubscribes would benefit as much as the new subscriptions. As an email marketer, if your concentration has just been on growing your mailing lists and sending more campaigns, it's time to rework your strategy, for both of these aren't going to guarantee a successful email marketing. Just because your mailing lists contain more people, it doesn't mean everyone is interestedTip of the Week 09 - Make your emails more efficient, while also avoiding trouble.
One of the things that email marketers hate the most has to be email addresses that serve no purpose, either because the subscriber is not responsive at all, or because the address itself is invalid.In any case, both these factors are a setback to your marketing effort, rendering it inefficient. Another major problem that most marketers face is that of unsubscribes, which happens when people are not interested in the sender's emails, causing the number of subscribers to steadily dwindle. One theTip of the week 03 - Attaining the multichannel connect
In today's marketing world, every interaction is just a click away, thanks to the smartphone technology and the multitude of social media platforms. But, are you really a click away from someone who is in need of your brand? This is something every marketer should think. Your audience may be omnipresent with new engagement channels being created everyday. Amidst all this chaos, how do you qualify yourself to be a brand that's inclusive of the audience of every kind? A lead who comes from a webinarIntroducing the Zoho MarketingHub Community Learning
Hello everyone, We're glad to be kickstarting the Community activities for Zoho MarketingHub—our latest marketing automation software. Over the next few weeks and months, we'll keep you hooked with interesting and enlightening tips, webinars, live sessions, and one-on-one events. Follow our threads for constant updates, and share your thoughts through comments. Our major motive of building the Zoho MarketingHub Community is to encourage marketing automation enthusiasts to share their ideas, product-relatedTip of the week 46- How to craft effective subject line? (Part-One)
Let us travel back to the time when the door-to-door sales were most prevalent, where the sales began with a knock on the door. Every sales guy on our door was unique in their own way. If salesperson A made us to slam our door then salesperson B pinched us with curiosity. Now, with whom did you end up buying their offer and what made you do that? Yes! It was the salesperson B who created a great first impression with the way they introduced themselves and the product, that either made our doors openTip of the week 43 - 5 tips to approach holiday season in email marketing
Email marketing drives more brand sales during the holiday season. We are nearing the best season of a year and now is the right time to grab the attention of your contacts who might be glued to the internet for shopping. Send out savvy emails that can increase brand presence and sales this holiday season. Here are some ways to help you with successful holiday email marketing: 1. The marketer plans Plan your email marketing strategies well in advance to make sure that you're connected to your contactsTip of the Week 36 - What is unique open and how to boost your email open rate?
Email marketing thrives on the foundation of various metrics, of which one of the most important is 'open rate.' Open rates in actuality refers to the number of times your email is being opened after it is sent to your receivers. Sounds simple, seems gettable, but we all know about 'Open Rate', don't we? What remains to be addressed is altogether a different but connected concept. It is known as, 'Unique Open Rate' So, what is unique open rate? How do you achieve a higher unique open rate?Tip of the week 35 - Etiquettes of email marketing that always give you results
While sending out email campaigns, there are times where you, as an email marketer, just stop and think–why do you follow certain etiquettes for better results? You don't know the answer but you still follow them because it's been practised and accepted by email marketers across the world. The major best practices you follow will definitely include adding relevant subject line. You also use responsive email templates with a tint of personalization to test and preview before sending it out. AndTip #26: How to avoid some files from getting added to Attachment viewer
We all love to use the 'Attachment viewer' where all the file attachments are available at a glance. However sometimes we see some unwanted files get added there automatically. You can restrict certain files getting added to the attachment viewer using Filters. You can create a filter with the specific conditions, for which you do not want the attachments to be added to Attachment viewer. Ex: from specific senders or with specific attachment types etc. Then in the actions, select 'Do not add attachmentsTip of the week 01 - Attention vs Action: Know the difference to win more web visitors
You build your own website after months of hard work. Beautiful designs, creative content, elegant style—your web pages have everything ready to target your visitors. The website is out and live, and people have already started visiting your pages, thanks to the remarkable SEO and promotions. Days pass, and your visitor count increases. Good sign! But, wait—are your visitors actually taking any action on your pages? You check reports only to find that visitors throng to your website, navigate throughTip of the Week - Read by Color intensity
Zoho Analytics allows you to categorize the data by color intensity. This will be pretty useful for visualizing data based on factors like volume of occurence or create a performance scale (bad to good) etc. To read the data by color intensity, you need to add an aggregate numerical column to the Color shelf, and set the legend to continuous band as shown in the below animation. This option is available in Bar, Bubble, Packed Bubble and Heat Map charts. However, it is best visualized in Heat MapTip of the week 33 - 5 ways to make drip email campaigns more effective
An email marketer is always on the outlook for new contacts and creating new leads. But this is quite a common practice, isn't it? Drip email campaigns are automated campaigns that are appropriately channelled to subscribers at times suitable to them. Sending drip email campaigns may seem like a proven path, the success rate depends on the marketer's marketing strategy solely. In order to ensure better and effective results with drip email campaigns we are providing five tips. Content of the EmailTip of the week 32 - Anatomy of a perfect webinar email
Webinar email campaigns are about converting email recipients to webinar registrants. To make sure all the registrants attend your webinar, you have to convey right content through emails. To send the right content, make sure your webinar email includes the below components: 1) Subject Line - The subject line of your email campaigns should contain the title of the webinar. This way the readers understand why you've sent them the email. And, the chances that they open and read are high. Also, personalizationTip of the week 31 - Get the best out of webinar email marketing
The whole idea of conducting a webinar is to bring in audience from different platforms and educate them on various topics. Email marketing is the perfect way, till date, to communicate with registrants. Email marketing platforms provide integration with webinar software in order to help you promote your webinars and thereby engage a wider audience. Here're a few tips to guide you in getting the best out of your webinar email marketing. 1) Webinar invitations - Usually the first thing you doTip of the week 30 - Reduce unsubscribe rate: 5 proven practices
If a rise in the number of subscribers is something that gives pleasure to you as an email marketer, then a decline will obviously affect your marketing strategies. Unsubscribes are one of the major factors that show a weakness in engaging with your subscribers. So, here're a few tips to diminish unsubscribe rates and keep your list intact. 1) Always use double opt-in The first thing that any marketer evaluates when it comes to subscribe rates is the method used for opt-in. It's better to useTip of the week 29 - Improving open rates: 3 basic factors
The most important factors to consider while reviewing your past email campaigns are spam rates, email open rates and unsubscribe rates. This will tell you the engagement of your email campaigns. Here are few steps to improve your open rates. Note: We have a few tips on reducing spam rates too! 1) The list - Keep it fresh. Not only a paid list, but also failing to clean your existing list once in a while affects open rates. It is important to remove inactive subscribers periodically (i.e., 6Tip of the week 28 - Reducing spam rates: 3 basic factors to consider
As per reports of Kaspersky Lab, the year 2018 saw 52.54% as the average percentage of spam in global mail traffic. A full-blown study on our survey reports conducted for holiday email marketing, made us realize that few users faced difficulties since their emails ended up in spam folder. The top-notch to initiate and reduce spam rates of your email campaigns requires ensuring basic factors, after authenticating your email with SPF, DKIM and DMARC. Achieving a hang of these will help you sortTip #25: How to use the Global Search to search across Zoho
Did you know that, you can search across Zoho services, and get results at a glance? Just head to the global search icon in the chat bar, provide the search term and hit enter. You can now view the results across all the Zoho Services. The matching contacts, the relevant emails, the shared documents, the connect posts, tickets from Zoho Desk and so on. You can quickly switch apps to view just specific results from the app. Go ahead! Use the global search and let us know your feedback/ suggestions.Tip of the week 26 - Ways to overcome the post-holiday slump
It's the time of the year when marketers don't mind swollen fingers because of carrying out many email campaigns. The holiday season is on and we believe you are tasting good success in terms of customer engagement. But wait! Don't take the back seat yet. Get your thinking caps on for the post-New Year sale. Marketers generally tend to breathe easy once the holiday sale ends. However, the post-holiday season is an excellent time to re-engage with the customers, as the number of emails received byTip of the week 24 - Here's how you can improve your holiday sales
Holiday season, according to the movies, is the most wonderful time of the year. For the rest of the world, yes; but not for us marketers. In fact, this is the most stressful 'season' for us. Halloween, Cyber Mondays, Black Fridays, Diwali, Christmas, New Year... it's a busy time. For marketers, the struggle is real as people are looking out to buy and you need to ensure that all their needs are met. Here are different ways in which email marketing can be used to promote 'offers' that will ensureTip of the week 23 - Delivering personalized emails this holiday season
The holiday season is fast approaching and it's not surprising if you find yourself too overwhelmed with all the planning. Emails, offers, promotions—there are enough things in your list to keep you busy to attract your audience this season and close more deals. We're here to help you make the most of your holiday email marketing efforts. What's the first and foremost thing you need to do to reach out to many customers? It's sending personalized, relevant emails in such a way that your emails areTip of the week 20 - 'Custom Roles' and 'Access Privileges' for a flexible email marketing
Email marketing is adopted by many industries and it's the most-sought-after channel for engagement. For each organization, there are different teams that send out emails. With multiple team members handling the same email marketing account, there's a need for flexibility and a tailored means to use the product in a way that's convenient for each of them. Suppose you belong to a five-membered team, comprising of a developer, visual designer, tester, support expert, and yourself, the marketer. WhileTip #22: How to search and edit contacts from the Mail app
Looking for the easiest way to locate and edit a contact? Just use the search option to directly get to the contact. Steps to locate and edit the contacts: Select the contacts from the App dropdown, near search bar Type in the contact email address/ name that you want to locate and edit. From the 'Contact' results, select the contact you want to edit. Click edit, update the details and save the contact. Hope this tip makes managing your Contacts easier. See you next week with yet another interestingTip of the Week - Set Different Default User Filter for each User
Zoho Reports allows you to set different default user filters for each user. Let's say when you are sharing the Sales graph to your sales managers, then you can choose to set each of them their respective region's sales data as the default option. You can set this using Variables. Variables are placeholders that help Administrators/ Database Owners to map specific values for individual users of the reporting database. These mapped Variables can be further used in various scenarios such as sharingTip #24: How to use 'Quick Access' and change your Settings?
Want to change your Signature or some other default setting in your mail, but tired of going around a lot of stuff to change them? The 'Quick Access' is here to help you out. Just start typing the few letters of the Settings, that you are trying to search for. The list of matches from the Settings are listed under Quick Access section. Select the relevant item to launch it and change it to match your preferences. Settings Quick Access You can quickly look up and change your Signature, Vacation Reply,Tip of the Week - Dial/Bullet Charts
Monthly revenue, daily traffic to website, number of support tickets resolved, downloads or sign ups got, we all have targets. Dial and Bullet charts are the best when it comes to seeing how close to the target you really are. Zoho Reports supports Dial and Bullet Charts as part of KPI widgets in dashboards. These charts are highly customizable. You can set either a constant value or a dynamic value (based on your column) as the target. You can also customize the look and feel of the chart as needed.Tip #21: How to sort your Tasks based on due date
Get a crystal clear view of your Tasks using the sort option in Tasks. You can now sort the task based on the due date to prioritize and manage them in a better manner. Hope this tip will help you to manage your Tasks more effectively. See you next week with yet another interesting tip!Tip #20 How to search for emails with attachments from a specific contact
The new search provides extensive filters and multiple options to quickly search and locate the emails. Just use the correct keywords and parameters to find emails. This weeks tip will focus on helping you find emails with attachments from a specific sender. Just start typing the 'with' keyword, to view the list of matching filter suggestions and choose the 'with attachment' parameter. Now type in' 'from' to choose the 'from' filter. Choose the contact from the list or type-in the email addressTip of the Week: Customizing KPI Widgets
Zoho Reports offers many options when it comes to customizing a KPI widget. In a few easy clicks, you can customize a KPI widget to appear the way you want. Like, changing the font type, size and color, adding up/down arrows, showing Previous and Latest values etc. Below is an animated gif that shows how some of the customization options are done. For more information on KPI widgets, refer here.Tip #14: Versatile Reader View in Zoho Mail
We all receive long emails, which happen to be very important ones loaded with lots of crucial pieces of information. Often such long emails have small fonts with fancy faces, making the reading process a tedious one. In Zoho Mail, Reader view comes to your rescue. Just click the 'Reader view' icon to choose the font size, font face, line spacing and even toggle between day mode and night mode exclusively for the Reader view. This helps you to read such long emails at your preferred settings, without
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