A/B Testing Idea #1: Place irresistible and clear CTA buttons
Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.
We'd like to introduce you to the A/B Testing Ideas learning series, a collection of easy-to-use design tips to A/B test your website pages. This series will include techniques to effectively optimize various elements on your website and boost conversion rates in a short time. These ideas can also give you a strong framework to start your conversion rate optimization and discover what design changes work best for your website. Do Follow the page and post your comments about the content shared in the comment box below.
So, here is our first post in the series: Place irresistible and clear CTA buttons
As we know, the basic intention of any website is to make somebody do something—for example, getting visitors to fill in a form, download a PDF, or purchase an item. And, of course, the best way to make visitors perform these actions is through the simple CTA (call-to-action) buttons placed on your web page, such as "Buy now", "Learn more", or "Sign up" links.
However, at times you might notice that your website is getting a good traffic but the conversions obtained on your CTA are poor. This is exactly when you need to A/B test your CTA buttons. In today’s post, we'll learn a few simple, yet powerful, CTA testing ideas to maximize conversions and recover those lost leads on your site.
So how do you create and test a persuasive CTA?
There are three parts to look at: the text, the position, and the graphical presentation of the CTA on your web page.
As we know, the basic intention of any website is to make somebody do something—for example, getting visitors to fill in a form, download a PDF, or purchase an item. And, of course, the best way to make visitors perform these actions is through the simple CTA (call-to-action) buttons placed on your web page, such as "Buy now", "Learn more", or "Sign up" links.
However, at times you might notice that your website is getting a good traffic but the conversions obtained on your CTA are poor. This is exactly when you need to A/B test your CTA buttons. In today’s post, we'll learn a few simple, yet powerful, CTA testing ideas to maximize conversions and recover those lost leads on your site.
So how do you create and test a persuasive CTA?
There are three parts to look at: the text, the position, and the graphical presentation of the CTA on your web page.
Testing the CTA words
Good CTA copy is more than just text. In general, CTA copy that speaks directly to your visitor outperforms generalized CTA copy. Here are a few points to consider while crafting your CTA copy:
Good CTA copy is more than just text. In general, CTA copy that speaks directly to your visitor outperforms generalized CTA copy. Here are a few points to consider while crafting your CTA copy:
- Decide what action you want your audience to take and describe what will happen next—for example, use text like “Subscribe to our blog " or "Request a product demo" and not "Subscribe" or "Register here." This will tell visitors what to expect by clicking on the CTA.
- Start with action-oriented words in your CTA like "read," "download," "call," and more. This can make your button stand out from the rest of the page content and convince visitors to click it instantly.
- Create a sense of urgency with words like “today,” “now,” or “in the next 24 hours” in your CTAs to garner those extra clicks with less effort.
Focusing on the above tips can help you kindle your audience’s emotion towards your products/services, build a sense of trust in your business, and eventually achieve your website goal.
A few examples of good CTA copy you can test out include:
A few examples of good CTA copy you can test out include:
- Using a "Grab my ebook" CTA on the web page instead of a CTA that just instructs visitors to “Download.” This will create a more personal touch and draw interest towards the button.
- Using a "Access courses for free" CTA instead of an overused "Sign up" button to build connections and boost sign ups on your newly developed elearning website.
Extra tip: Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps instantly grab your visitors' attention and adds focus to your button.
Testing the CTA position
Strive to achieve CTA placement that is noticeable but not disruptive to your audience. If you place your CTA button in a spot where your users don’t naturally look, you’re going to lose conversions. There are generally two points to look at while testing CTA position:
- Identify and utilize smart button placement based on your visitors' natural reading flow (top to bottom and left to right or right to left) and behavior on your website. This includes the path users follow on your website to complete a process, the design elements they click on, and the barriers that prevent them from achieving their goal.
Tip: You can use Session Recordings in PageSense to see how and why users are interacting with your CTAs the way they are. - Place the CTA button above or below the average fold of your page depending on the length and complexity of the content. This could also be determined by how far down the page your visitors scroll on an average. However, adding your CTA above the fold is the most common placement choice used on homepage/landing page designs.
Tip: You can set up heatmaps, scroll maps, and attention maps in PageSense to determine whether people are responding to—or even seeing—your CTAs.
A few examples of good CTA placement you can test out include:
- Showing a glimpse of soon-to-be-released products with feature highlights, and then at the end placing "Pre-order for free" CTA on your digital store. This uses the below-the-fold area of your web page to catch the attention of the visitors first, even before redirecting visitors to the preferred page(s).
- Adding a “Buy Now” or "Add to Cart" button at the top-right section of the product page where a user would immediately click to buy after viewing your product offers page on the ecommerce site. This type of CTA placement adds visitors to your sales pipeline quickly by canceling extra steps like add to cart and check out.
Testing the CTA appearance
The color and appearance of your CTA button are the most important aspects while testing and optimizing your website. As humans, we always have a greater tendency to stick to information that looks bigger and brighter. Below are some practical tips on designing and testing an appealing CTA button:
- Add a bold, bright, and contrasting background color to CTAs. Give more important CTA buttons a brighter color and the less important functions a lighter color or simple text links.
- Have your CTA appear more clickable. This could be done by adding some visual effects such as a slight gradient or a small shadow to create that real push-button effect. However, if you think none of the effects will suit the chosen style of your website, add emphasis by applying rounded edges to the button.
- Size of the button is another crucial factor in designing an effective CTA button. Larger CTAs have a higher chance of being noticed and clicked by readers. It’s also common to arrange UI components according to their importance.
A few examples of good CTA appearance you can test out include:
- Adding an attractive 3D or shadow effect to the "last minute deal" CTA button on your ecommerce site. This effect can spotlight the CTA, making it bright and prominent in comparison to other features like wish lists, view cart, or check out buttons.
- Applying a bright color to the most recommended plan on your pricing page that you think will be a good fit for the majority of visitors. This might help highlight the best features in your product and avoid confusing buyers.
Found this useful? We would love to know what you think about this post. And, do you have any favorite A/B testing tricks or preferred approaches that you experiment on your website CTAs? Let us know in the comments below!
Happy testing. Happy converting!
Happy testing. Happy converting!
Access your files securely from anywhere
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Balarohini Paulraj
Sticky Posts
[Live Webinar] How to maximize your conversions using existing website traffic
Hello all, Did you know that on an average only 0.1% of your traffic converts? The rest are either heading towards your competitors or dropping off without being able to find what they came for. When you want to increase your conversions, it's naturalA/B Testing Idea #2: Make your headlines sound super cool.
Hello everyone, We're back with our second post in the CRO testing idea series. If you missed the first post, please check it out here: "Place irresistible and clear CTAs." In today's post, we'll look at how to effectively A/B test your headline content.A/B Testing Idea #1: Place irresistible and clear CTA buttons
Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you. We'd like to introduce you to the A/B Testing Ideas learningDid you know?#3: How to target and run your experiment based on custom audience segments in PageSense
Whatever kind of online business you're running, defining your target audience is the key factor to delivering relevant messages and further positioning your brand in the industry. Most marketing efforts revolve around this basic strategy of segmentingDid you know?#2: How to filter your report by custom date range in PageSense
Do you want to quickly view your experiment analysis or responses over different time periods? Want to effortlessly compare the performance of your website by specific weeks, months, or years? Also, see whether your new marketing strategies or efforts
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
My workflows not working
Hi I have created my first workflow I want it so when a customer responds to a ticket that the status is changed to "reopened" We want this so its clear there is a ticket to deal with again. We only have 2 agents responding to tickets and do not haveWaiting Room
Is there any plans to implement a Virtual Waiting Room for Attendees on Meetings and or Webinars?Error AS101 when adding new email alias
Hi, I am trying to add apple@(mydomain).com The error AS101 is shown while I try to add the alias.Global Sets for Multi-Select pick lists
When is this feature coming to Zoho CRM? It would be very useful now we have got used to having it for the normal pick lists.What's New - January 2025 | Zoho Backstage
Hi there! As we step into a brand-new year, we’re thrilled to bring you some exciting updates to make event management more enjoyable and efficient. Here’s what we rolled out in January to kick off 2025: Backstage 2.0 now enforced for all users We'veHow do you do ticket add ons in Backstage?
Hi Everyone, If you wanted to have general admin tickets and allow for add ons, like camping, or car or Carbon offset. What would you do? Peace RobinRe-create auth token
I need to re-create a self-client auth token, with the same scopes (and additional ones) as the current token. Is there a way to view the scopes assigned to the current token to ensure that no scopes are missing when creating the new one?Writing on sketch cards is bugged when zoomed in
When zoomed in, it writes a noticeable distance above or to the side of where you're actually trying to write. The further you're zoomed in, the more noticeable it is. Zooming is also entirely absent on the desktop version.Doesn't let me test my newsletter.
Hello, I click "Preview and Test". I select the email address to send the test (usually my own email). I send the test email, appears the message "Your test email has been sent", but nothing happens. I mean, there is nothing in my inbox. I also triedCustom Related List anchor tag with tel protocol
The following code worked great for about a year to create clickable tel and mailto links in a related list in the Deals module. Just this morning, it started displaying the HTML as text. For example: <a href='tel:8882490100'>8882490100</a> Zoho supportreset of user password
User forgot her password, so she requests a password rest, but never gets the email. How do I reset her password, since that function is not an option, even for an administrator?In what case it's better to use Developer Console? Only for marketplace?
As I can see from the documentation, the limitations are challenging. No Custom API No Page Variables No Custom Connections.commision tracker
I am after a zoho developer to finish my commission tracker as I hired someone on oDesk that started but now will respond to my emails.I really need to get It finished as it is holding up my plans Thanks Budget : $500 | Duration : a.s.a.p To leave a private message, please click the link for private response in post Action section.Generate a Zoho Sign link
From time to time I get a response "I never received your you e-document for electronic signature" is there a way to generate a Zoho Sign link to share.Error 403: Forbidden When Updating Email Signature via API
Hi Zoho Desk team, First, congratulations again on the excellent Zoho API. But, I’m encountering an issue while attempting to update an email signature via the API. Whenever I make a request to update the signature, the response returns an HTTP 403 ForbiddenQueues Management ?
I need to assign the new requirements equally between my support agents. How I can configure this feature in Zoho? ThanksClient Can't View Ticket
Hi, I created a ticket for my Client since he had an issue. I added him as a Contact as well. My client got a notification in his email that the ticket has been created. When he went to view the ticket on his desktop, the screen was blank. He then viewedAutomating Custom Web Link Messages to Customers via Instant Messaging in Zoho Desk
Hello, I am looking for assistance with Zoho Desk's Instant Messaging feature. Is there a way to automate the sending of a custom web link to customers every day at 6:30 PM? Any guidance or suggestions on how to achieve this would be greatly appreciated.How do you apply field validation to a date field?
We are using Sign for remote e-signature of liability waivers. The signer must enter a date of birth, and if they are a minor their legal guardian must sign for them. However we have had numerous problems with signers returning an invalid date of birthImplement Regex in Layout and Validation rules
Hello all, We are excited to announce that users can now implement Regular Expressions (Regex) in our layout and validation rules. This new functionality allows for more flexible rules to be created when designing and validating forms. What is Regex?Zoho Desk Validation Rule Using Custom Function
Hi all, I tried to find the way to validate fields using custom function just like in Zoho CRM but to no avail. Is there a way to do this?Editing landing page after signup for a webinar
Hi, how can I edit the landing page after signing up for a webinar. I personalized the email "registration confirmation", which is working fine. Nevertheless after submitting the form, the participant gets redirected to a page, which looks like the standardKiosk GetRecords can't compare formulas
(submitted as a help request by accident - should have been a topic) Scenario: I have an "email domain" formula whose value is "@xyz.com" if the e-mail address is brent@xyz.com . I have the same field in Leads and Contacts. So, theoretically, I shouldKiosk can't merge picklist or multiselect
There is no ability to load a multiselect or picklikst field into a kiosk with the values that have been previously selected. So, I essentially have 3 unacceptable options: 1.)Load the value into a text string and include instructions like this: "PicklistFillable template with dynamic tables?
Is there a way to build a fillable template so that users can add rows to a table? To describe what I'm trying to accomplish the table has 3 sections; a header row, some number of rows with custom information, and a summary row with totals. I can't figureTip of the Week - Timeline User Filter for Dashboard
Does the Date User Filter in your Dashboard leave out a few reports from filtering? This happens when the reports are not created over the same table and the (time) column over which the user filter is created. To solve this, Zoho Reports has a Timeline User Filter. This filter applies the criteria on all reports, matching it with the best possible date column associated with a report. i.e., if your reports are based on a date column, then it will filter it for that data column. To know more onZoho Forms Webhooks - Only sends on submission not on edit.
Hi There, We have a slightly unique use case for Zoho Forms. We used Zoho Forms for the collection of Guest Lists. When a customer submits their guest list they get an email confirmation. Within this is a link for them to update their guest list beforeAdd Knowledge Base KB Articles to multiple categories
Greetings, Love you help center system. One item that would be incredibly helpful to many of us would be able to add a single Knowledge Base KB article to multiple categories in our system. It seems it could be quite easy to use a checkbox form, insteadWhat does "Tickets for Review" do?
What is the purpose of the va nilla view " Tickets for Review?"Report of Leads/Accounts/Deals with no open activities
How can we replicate the option in filter to only show Leads/Accounts/Deals with no open activities ? The option is present in the filters (please find screenshot) but I am unable to find them in the report. ThanksCannot set Subform Multiline field to read-only using Client Script
I am using client script to set different subform fields as read-only It works for Single Line Fields, but when I try to set a Multiline field as Read-only it doesn't work var subform = ZDK.Page.getSubform("Subform_1"); var item_Code_old = subform.getField('Item_Code_Old').setReadOnly(true);Changing Color Theme of Guided Conversations
Hello, We have recently added Guided Conversations to one of our websites, but I am wondering if there is a way to customize the color scheme so it matches the appearance of the website? Thank you in advance!Lost the ability to sort by ticket owner
Hi all, in the last week or so, we have lost the ability to sort tickets by Ticket Owner. Unlike the other columns which we can hover over and click on to sort, Ticket Owner is no longer clickable. Is it just us, or are other customers seeing this too?Can't login to Zoho mail
I'm logged into Zoho but when I try to go in zoho mail I get: Invalid request! The input passed is invalid or the URL is invoked without valid parameters. Please check your input and try again. I just set up my mx records and stuff with namecheap a fewSocial Media Simplified with Zoho Social: Bridge sales and social media marketing
Social media marketing has become the go-to strategy for most businesses who are trying to boost awareness of their product/service, create a brand image in the minds of their audience, increase website traffic and engagement, and generate leads. PostingThis domain is not allowed to add. Please contact support-as@zohocorp.com for further details
I am trying to setup the free version of Zoho Mail. When I tried to add my domain, theselfreunion.com I got the error message that is the subject of this Topic. I've read your other community forum topics, and this is NOT a free domain. So what is theWork Orders / Bundle Requests
Zoho Inventory needs a work order / bundle request system. This record would be analogous to a purchase order in the purchasing workflow or a sales order in the sales cycle. It would be non-journaling, but it would reserve the appropriate inventory ofCreate Quote does not show the "Product Description" entered as part of the Product setup.
The product description created as part of the product setup page, does not show in the Create Quote module; The module allows for an additional description to be added but without access to the original stored description. By selecting the product from the "Product Name Lookup" pop-up, the "Product Description" part should be populated from the product record where the user is allowed to further modify it.Allow Itemization for Recurring Expenses
For whatever reason, one cannot itemize a Recurring Expense. This capability should be added. The use cases to support this is largely the same as what they were to allow for itemization in Expenses. Anything that would need to be itemized for a regularFeature Request – Auto-Save Draft for Interview Assessments
Hello Zoho Recruit Team, I’d like to suggest a feature that would be incredibly helpful for recruiters conducting multiple interviews. Currently, when filling out an Interview Assessment, there is no option to auto-save progress as a draft. At times,Next Page