Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.

 

We'd like to introduce you to the A/B Testing Ideas learning series, a collection of easy-to-use design tips to A/B test your website pages. This series will include techniques to effectively optimize various elements on your website and boost conversion rates in a short time. These ideas can also give you a strong framework to start your conversion rate optimization and discover what design changes work best for your website. Do Follow the page and post your comments about the content shared in the comment box below.

So, here is our first post in the series: Place irresistible and clear CTA buttons



As we know, the basic intention of any website is to make somebody do something—for example, getting visitors to fill in a form, download a PDF, or purchase an item. And, of course, the best way to make visitors perform these actions is through the simple CTA (call-to-action) buttons placed on your web page, such as "Buy now", "Learn more", or "Sign up" links.

However, at times you might notice that your website is getting a good traffic but the conversions obtained on your CTA are poor. This is exactly when you need to A/B test your CTA buttons. In today’s post, we'll learn a few simple, yet powerful, CTA testing ideas to maximize conversions and recover those lost leads on your site.

So how do you create and test a persuasive CTA?

There are three parts to look at: the text, the position, and the graphical presentation of the CTA on your web page.

 

Testing the CTA words
Good CTA copy is more than just text. In general, CTA copy that speaks directly to your visitor outperforms generalized CTA copy. Here are a few points to consider while crafting your CTA copy:

Focusing on the above tips can help you kindle your audience’s emotion towards your products/services, build a sense of trust in your business, and eventually achieve your website goal.

A few examples of good CTA copy you can test out include:

Extra tip: Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps instantly grab your visitors' attention and adds focus to your button.

Testing the CTA position
Strive to achieve CTA placement that is noticeable but not disruptive to your audience. If you place your CTA button in a spot where your users don’t naturally look, you’re going to lose conversions. There are generally two points to look at while testing CTA position:

The color and appearance of your CTA button are the most important aspects while testing and optimizing your website. As humans, we always have a greater tendency to stick to information that looks bigger and brighter. Below are some practical tips on designing and testing an appealing CTA button:

Found this useful? We would love to know what you think about this post. And, do you have any favorite A/B testing tricks or preferred approaches that you experiment on your website CTAs? Let us know in the comments below!

Happy testing. Happy converting!