An important announcement for Zoho Campaigns' Pay as You Go plan users
Note: This announcement is for those who purchased our Pay as You Go plan before October 19, 2022.
Zoho Campaigns has three paid plans: Standard, Professional, and Pay as You Go. The Standard and Professional plans are based on the number of contacts you want to manage. The Pay as You Go plan helps you send emails based on credits without a monthly or annual subscription.
The Standard plan was separated from the Professional plan—the best edition of Campaigns—only by automation features. The recent launch of our own SMS gateway has given the balance to better distribute features between the Standard and Professional plans. This also means we have to revamp the feature composition of the Pay as You Go plan.
Please note that the changes we're going to discuss apply to you only during the next renewal of your Pay as You Go plan—be it an increase or decrease in email credits.
What changes now?
We're changing the plan's composition by removing a few features. However, you'll still be able to send out email campaigns as per the pricing model: one email per credit.
Here's the list of features that'll be removed:
- Pop-up forms
- Contact tags
- Compare email campaigns
- Dynamic content
Final words
As discussed before, these changes apply only when you use up all your current credits and want to buy them for the next cycle. Please write to us at support@zohocampaigns.com if you have any questions about this update.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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