Are 2 fields with the same name in the same module possible?

Are 2 fields with the same name in the same module possible?

It doesn't appear possible for me to have two fields with the same name in the same module. I need to do something like Company A and Company B or Telephone A and Telephone B. It would appear that Zoho does not allow me to give the field a different value the way most forms work. Sugar CRM allows you to do this. The display name is just that, not the actual field value. Someone please tell me I'm wrong. I really like Zoho, but I need the ability to do this.