Ask the Experts 05 - 'Tis the Season—Holiday Email Marketing

Note: Ask the Experts is a virtual, 5-hour Q&A session, more like a live chat. You ask us your questions and our experts will help you out with answers. You are given the option to start asking your questions now, while our experts will be answering them only during the specified hours.

Hello everyone,

The "Holiday" aura has begun, and along with it comes preparation, promotion, and celebration. Let's make this season more enjoyable with email marketing—getting the best benefits than you ever expected.

Time to discuss about holiday email marketing!

Zoho Campaigns is ready to host its fifth 'Ask the Experts' session on 25th October, 2018 (Thursday). Thanks to the interesting questions you all posted in our previous sessions, and we're more than happy with the enthusiastic response.

To cater to your needs, we've decided to focus more on the nuances of holiday email marketing—so, let's talk about everything from getting started to building best practices.

We'll also be helping you with any product-related doubts such as setting up your holiday promotions, as well as, telling you how best Zoho Campaigns could be used to double your holiday season revenue. From this 5-hour knowledge sharing session, be sure to take back some insightful tips and lessons.

Be ready to join us on 25th October, from 9:00 am to 2:00 pm IST and 9:30 am to 2:30 pm EDT, to share the questions in your mind. We're really excited for this session as this helps us connect with you in live. :)

Do you have a question already? Feel free to post it right away in the comments section.

P.S. Unable to view the comments section? Click 'Sign in' on the top-right corner of the screen, and then you'll be able to add your comment.

P.P.S. Our experts will be answering your questions only during those 5 hours. However, you can start asking your questions now and we'll surely take them in.

Cheers,

Aishwarya Ashok

Zoho Developer Community

New to Zoho LandingPage?

Access Zoho LandingPage

Zoho LandingPage Resources

New to Zoho Survey?

Access Zoho Survey

Latest Feature Updates

Explore our Pricing & Plans

Zoho Survey Resources

Android Mobile Surveys

Insurvey Blogs

Insight Blogs

Tips & Tricks

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Bigin?

Signup Now

Access Bigin

Latest Feature Updates

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Tout forum

France ZUGs

Zoho SalesIQ Resources

Sticky Posts
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
Tip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.