Associate Contacts from different Accounts

Associate Contacts from different Accounts

Hi

We have a couple of cases in which we make deals with contacts/leads that belong to more than one Account
  • Contacts as Individuals
  • Contacts as Accounts with a shared business
  • Contacts as Accounts with an individual business
And we cannot find a way to associate these relationships in the CRM.

For example: we have two brothers who own a business together ("Company A"), but they each own a business by themselves ( "Company B" and "Company C"). They make transactions with us in these three different ways.

In other cases there is just One company but the Contacts make personal transactions as well, independent from their Account/Business.

The problem is that Zoho only allows to associate each Contact/Lead to 1 Account (Business), so what do you suggest we do in cases like this?