What's the change? 

New 10DLC pricing 

Introducing Authentication+ 2.0 

• During verification, you must provide a verification email address that belongs to a trusted individual in your organization. This email address must match your brand's domain name and should not be a generic or shared address. For example, you can use something like patricia@zylker.com, and should avoid using email addresses like marketing@zylker.com.
  
• TCR will check if the email can be associated with the brand, and then send a verification link and PIN to this email address. To complete the verification process, the recipient will be asked to enter their first name, last name, and title, and the PIN will be added automatically from the email.
  
• This email will be valid for seven days, and the entire verification process must be completed within 30 days.
  
• If the process is not completed in time, or if the verification fails, the brand will be marked as "unverified," and a new verification attempt must be initiated with a fee of $4.50.
  
• TCR will send only one verification email every two hours to avoid spam filtering. If the first email is not used or expires, a new one can be requested.
  

Does the change impact existing public brands? 

• Provide a new verification email address for each of your registered brands. Each brand's status will be temporarily marked as "unverified" until verification is completed.
  
• You must re-verify each brand using Authentication+, and the previous verification status will only be restored after successful verification.
  
• The first re-verification attempt will be free of charge, but further attempts will cost $4.50.
  
• If you change any brand details other than the verification email during this update, your current vetting status will become invalid. You'll then require a new vetting process to continue with the process.
  

Why this change? 

What does Zoho recommend?

• Review the updated pricing table and prepare for the increased fees effective on August 1, 2025.
  
• If you're managing public brands, complete Authentication+ verification before August 7, 2025.
  
• Inform your internal team members involved in brand verification, especially those whose emails will be used in the process.
  
• If you have any questions or concerns, please don't hesitate to reach us at support@zohocampaigns.com.