Automatically create and assign custom module record

Automatically create and assign custom module record

Hi there, I want to create a function but struggling. I want to create a process so whenever a deal is marked Won a new custom module record is being created and associated with the related Deal. Also, would like to pull some data from the Deal module and paste it into the new custom module record. Any chances for help?

Deal API:                Custom Module API:
Deal                        Sales_Questionares
Country                  Country
Intended_Use         Intended_Use    
Needs                      Needs - Deals

Deal Name within the custom module is the Lookup field that is related to Deals. 

Deal Name API for both modules is Deal_Name.

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