B2C Is Not Just Turning off the Company Field!

B2C Is Not Just Turning off the Company Field!

So, I've been trying out several CRM systems, and for some reason they all keep doing things the same way. I totally understand the Leads/Accounts/Contacts from a business perspective, but it makes absolutely no sense from a B2C perspective.

First off, most B2C businesses don't have the concept of non-qualified leads. A CD store is not cold-calling people asking them to come buy something. If they have someone's information, then that means they probably already bought something which means they are already a customer and have skipped the lead conversion process.

In Zoho I remove the Leads tab. Fine, great.

But then explain to me why I need two records (Accounts and Contact) for one person? And I can't just use contacts and hide the accounts tab because you can't associate potentials with contacts, only accounts. (yes, you would use potentials in B2C. If a customer says they are interested in a certain band, you would create a potential for an upcoming new album for example).

And I can't just use accounts because you can't invite accounts to events. (Like a music appreciation meeting or something).

For B2C, you really need to be able to merge account and contact, its not just turning off a field or two and calling it good.