Best Practice | How to handle 1 men-show / freelancers?

Best Practice | How to handle 1 men-show / freelancers?

Dear users,

I'm asking for a best practice solution, how to handle companies, that have only one person, typically for freelancer.
So, in Zoho CRM contact and customer have the same information / data.

Do you keep them both, or only the contact?

Thanks for your advice.
Best,
Axel