Branding mail sent out with company name versus personal name.

Branding mail sent out with company name versus personal name.

Sending emails to people - would like  the name of my company e.g. ABC Company to show up in their incoming box versus my personal name.  It is a better identifier to them as to who is contacting them. How do we add/modify this in our  account.  They know ABC Company but they don't know Joe Somebody who works there.

Example:
Emails have been set up as joe@abccompany.com
When they arrive at their destination ... it shows the incoming mail as Joe Somebody - joe@abccompany.com

I would like their incoming mail to show up as

ABC Company - under who it is from

Any suggestions?