Can I mass associate contacts with a product? Or only 1 at a time?

Can I mass associate contacts with a product? Or only 1 at a time?

Brand new user here. I am setting things up. I want to know if I can mass update contacts to all have the same product appear in their related lists section, or if I have to do it 1-by-1 for each contact individually?

It would seem a giant waste of time to have to manually associate a product with each account and contact individually.  I read the "associating records" help document but still confused.