Can you add a field for "Name" and "Phone"?

Can you add a field for "Name" and "Phone"?

1. Can you add a field for "Name" and "Phone"? 

2. Can you add a drop down arrow where I can customize, personalize, add, rename and select "EVENT TYPE"? 
i.e.: When I am creating an event, I want a feature that will let me select or categorize this EVENT under the corresponding event type, for example: Is it a lunch appointment? is it an out of town conference? etc. 
And the liberty to customize and rename these labels. 

Thank you.