Cannot use passed parameter while setting new variable in HTML view

Cannot use passed parameter while setting new variable in HTML view

Although it seems to be this is one of the most basic things one might need to do, when I try to use a passed parameter in an HTML view to set a new variable, it says the the parameter is no declared.
 
Am I doing something obviously wrong?  If I want to declare a variable, I use "set variable", right? Then if I click on the parameter under "variables" in the script builder window that pops up, it says it's not declared.
 
Please, I need help on this asap.