change the sender of an email report

change the sender of an email report

I am currently sending scheduled email reports to a large group of people. The sender info (Name and email address) is mine. 

How can I make it a different sender address? It's not really appropriate for such a report to come from me. It should be something more general, like "Reporting Server" or "Daily Reports".

Is there a way to do that?

Thanks,
Alon