People are petrified to be human and authentically communicate. There's been a vast introversion bordering on obsession in checking mobile devices 250 times per day. This is not healthy for the human brain or natural. You see couples at fine dining restaurants immersed head down on Facebook (always Facebook) or Instagram. You see it on the train, the endless swiping of iPads of meaningless Us Magazine drivel, living vicariously through celebrities shallow excuse for a hollow existence.
What is sales, really? What defines success? It's about communicating with others. It goes beyond fear of the phone. Maybe you fear something deeper. Like being found out. Like someone discovering you're full of hot air. It's endemic to a virtual society of isolation where no one knows anyone anymore, our whole waking lives constructed of the selfie stick and the humble brag, a Jenga game of polished glass ready to shatter at the sound of a human voice.
It's a call to arms for everyone to just get real. The purpose of social media like LinkedIn was always to connect. It still is and there is a ragtag band of well-intentioned practitioners of the dark art of Social Selling on here who really are doing that. I'd say it's the exception, not the rule, however. People like Koka Sexton and Jill Rowley do it right but they're seldom emulated when I get 200 identical spam messages in my inbox every time I accept a LinkedIn invite.
When I'm reaching out to people, I reach out to the ones I truly believe I can help. I don't waste time on anyone who I feel cannot transact with me. My positive intent and belief in my product is a port in the storm of rejection. This rain of rejection slides off of me like water off a duck's back as I paddle like hell under the surface to get my activity up to the point that I can break through. I don't use scripts or canned responses: I intend to break through and so, I do.
The only KPIs I measure are Skypes, face to face meetings, air plane rides to Melbourne and the States. I don't count dials, emails, InMails or friend requests. After connecting with tens of thousands of professionals on here, it's all a vast digital ocean with boundless creativity and stifling anonymity with plastic gyres of BS that need to be cleaned up.