CommandCenter - Word of the day#97

Today's customers can interact with your brand via multiple channels, and go through multiple organic paths before reaching a purchase decision. All this, with the expectation of individual attention along the way. Zoho CRM's CommandCenter helps you provide and keep track of thousands of such personal journeys without compromising on brand experience.

CommandCenter allows you to create the customer journey (or other business processes) and add automated condition-based workflows across modules in Zoho CRM. It is ideal for organizations that have several departments, services, or third-party applications participating in the culmination of a single business process.

For instance, you may orchestrate a cross-module process like this --- When a customer (from Accounts module) places an order for a product (from Products module), quickly check for the stock (from Inventory module) and if the product is out of stock, place a fresh supply order to the vendor (from Vendors module), and send an email or SMS notifications to the customer on delivery updates.

Here's a knowledge-base article on how to setup process orchestration using CommandCenter.

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