communication distribution
Hello community!
Request for help - how to resolve the issue of subscribing to specific content.
I use ZOHO CRM and ZOHO CAMPAIGNS to send email communications to my customers. I only purchased ZOHO CAMPAIGNS after using the CRM for some time and I have the following problem.
In ZOHO CRM I have a lot of automation that sends communications to my customers based on various conditions. In ZOHO CAMPAIGNS I send mailings to larger groups or specific groups of recipients - my customers. Currently, I only have one topic, which contains all communication - information emails, sales emails, announcements, rule changes, newsletters, etc.
It happens that my customers click the unsubscribe option and then they no longer receive any messages from me - no matter which ones. According to European law, changes to terms and conditions and fees must be communicated to customers - irrespective of the status of receiving emails - this is part of providing the service. Now the question - am I able to send specific email campaigns to my entire client group despite their marked wish not to receive messages from me? This is extremely important and I need to find a way.
I also know that there is an option to set topics in ZOHO CAMPAIGNS - only that from what I have read such information does not transfer to ZOHO CRM which would result in my organisation not being able to verify and possibly exclude the email address from communication with ZOHO CRM.
Perhaps any of you have any ideas on how to solve this problem or find a workaround (apart from switching communications to ZOHO CAMPAIGNS)?
Thank you in advance
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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