Hello community!
Request for help - how to resolve the issue of subscribing to specific content.
I use ZOHO CRM and ZOHO CAMPAIGNS to send email communications to my customers. I only purchased ZOHO CAMPAIGNS after using the CRM for some time and I have the following problem.
In ZOHO CRM I have a lot of automation that sends communications to my customers based on various conditions. In ZOHO CAMPAIGNS I send mailings to larger groups or specific groups of recipients - my customers. Currently, I only have one topic, which contains all communication - information emails, sales emails, announcements, rule changes, newsletters, etc.
It happens that my customers click the unsubscribe option and then they no longer receive any messages from me - no matter which ones. According to European law, changes to terms and conditions and fees must be communicated to customers - irrespective of the status of receiving emails - this is part of providing the service. Now the question - am I able to send specific email campaigns to my entire client group despite their marked wish not to receive messages from me? This is extremely important and I need to find a way.
I also know that there is an option to set topics in ZOHO CAMPAIGNS - only that from what I have read such information does not transfer to ZOHO CRM which would result in my organisation not being able to verify and possibly exclude the email address from communication with ZOHO CRM.
Perhaps any of you have any ideas on how to solve this problem or find a workaround (apart from switching communications to ZOHO CAMPAIGNS)?
Thank you in advance