Convert Lead to Applicant but not Customer

Convert Lead to Applicant but not Customer

I'm trying to set up a Workflow Rule whereby a Deal becomes an Application.

However, when I try to set up the rule, it insists the Deal become both an Application and a Customer.

For our company, there is a very real distinction between Application and Customer, and we need them to be separate modules.

Can anyone help me learn how to make a Deal Convert to just an Application? Screenshot attached of the dialog I am talking about.