Copying the parent field values in the related record

Copying the parent field values in the related record

Hi Team,

Is there any way of copying parent field values into child records...for example:
On create of potentials under an account, many field values in potential record are similar to Account record and we would like to reduce manual typing.
I am aware that this can be possible via custom functions but only on save/edit of a record.
Is there any customization which can be done so that the new potential form (i.e on New) under an account will have these field values pre-populated ?


Regards,
Adithya