Pinterest is one of the popular social media platform that people use to get inspired, share their ideas with the world, or to promote their business. You can add images (pins), and link them to your website. With over 444 million users, it serves as a strong marketing tool to drive users to your websites. You can also create boards to group relevant pins together in your Pinterest channel.
Connecting Pinterest in Social lets you create and publish Pins and view detailed analytics on their performance right from Zoho Marketing Plus. Here's a brief look at what you can do after connecting your Pinterest account.
Create and publish your Pins
The Pinterest integration lets you can create Pins and publish them to your board. While publishing, you can specify the appropriate title for your Pin, the source URL, and the ALT text. In addition, you can create a new board and start adding your Pins there. The Pins can also be scheduled to be published at a specific date and time, or be added to the queue. Lastly, you can bulk schedule all your pins too.
View detailed analytics
The Reports tab offers in-depth analytics of your Pinterest channel. You can view a summary of the performance, engagement, and impressions for your Pins such as Pin clicks, Pin click rate, number of times the Pins were saved, the rate at which they are saved, engagement rate, impressions, and so on. You can also view analytics for individual Pins from the Posts tab.
Collaborate with your team
You can initiate discussions with your team and share ideas to ensure that everyone is on the same page from the Collaborate tab. You can also discuss the performance, engagement, and impression summary report with your team and discover ways to reach a wider audience.
We hope you find this information useful. Try it out and let us know your valuable feedback.