Suppose you have a B2B web design business AND a B2C real estate business.

How do you manage them with one CRM? I would imagine that it would get very confusing if you tried to use the same modules for both. 

The best idea I can come up with is to 2 sets of modules: B2B Leads, Contacts, etc and B2C Leads, Contacts, Etc.

Anybody else have an idea on how to do this?