CRO hack #06: Minimizing drop-offs on longer forms

CRO hack #06: Minimizing drop-offs on longer forms



If you've run form analytics on your website pages, you would have gotten insights about the worst and the best performing fields—the ones that are filled the most by your visitors and the ones that generally lead the visitors dropping off the page.

However, analyzing longer forms can get a bit tricky. Most often, the drop-offs are not because of just a particular field. They also might be because the visitor doesn't have the time to finish entering their details, their first glance at the length of the form turns them away, or they feel the questions don't match the purpose of filling the form. 

While keeping track of the worst performers in such a case is great, a deeper look into the design and layout of the form might give you a clearer idea of what the visitor wants. Unlocking this knowledge can increase the number of form submissions, and consequently, increase your conversions!

What do you do?

There are three things you can do to increase the chances of a visitor submitting a longer form:

Motivate the visitor via the CTA

Make sure that the CTA's message is compelling and direct. Providing a clear path to the visitor is helpful in preventing distractions that might lead to them navigating elsewhere. 
Say you're using a signup form for whitepaper downloads as a form of lead generation. Instead of having the CTA say "Submit Form to Download", go with an option that motivates the visitor to fill the form and adds value to their experience. For instance, you could say, "Download the whitepaper now".

Breaking down the length of the form

Sometimes, visitors might drop off a particular field not because they don't want to fill it, but the sheer length of the form demotivates them. So, instead of modifying the field, you should consider making the form a multi-step one. This will create the illusion of a shorter and more digestible form, ultimately enhancing user experience.

Add a progress bar in the form

A spin-off of the previous step is adding a progress bar to the form. This becomes intuitive cue for the visitor—keeping them engaged as they fill out the form and drives them to stick till the last field and successfully submit the form.

You can A/B test these changes against your original form to see which one works best for your visitors and drives them to convert!

So, if you're looking to decrease form drop offs, you should definitely consider:


            • Sticky Posts

            • Did you know?#3: How to target and run your experiment based on custom audience segments in PageSense

              Whatever kind of online business you're running, defining your target audience is the key factor to delivering relevant messages and further positioning your brand in the industry. Most marketing efforts revolve around this basic strategy of segmenting
            • Did you know?#2: How to filter your report by custom date range in PageSense

              Do you want to quickly view your experiment analysis or responses over different time periods? Want to effortlessly compare the performance of your website by specific weeks, months, or years? Also, see whether your new marketing strategies or efforts
            • Did you know?#1: How to filter reports based on different audience segments in PageSense

              Hey everyone, Over recent years, our customer support team has been getting queries asking I have this special requirement, and is it possible to achieve that with PageSense?" Fortunately, they were able to say "Yes" to most of them while providing an
            • [Live Webinar] How to maximize your conversions using existing website traffic

              Hello all,  Did you know that on an average only 0.1% of your traffic converts? The rest are either heading towards your competitors or dropping off without being able to find what they came for. When you want to increase your conversions, it's natural to start by trying to drive more traffic. Of course, you need more traffic for more conversions. But what if we told you, it's wiser to start with the low hanging fruits - your existing visitors. Aptly, our next webinar is titled "How to maximize your
            • [Live Expert Webinar] 7 Deadly Copywriting Sins (and How to Avoid Them)

              Hello, All successful landing pages have one thing in common—powerful words. In other words, good copywriting. At the same time, writing a winning copy that resonates with visitors every single time can be really challenging.   But, here's the catch! Knowing what mistakes to avoid while writing can make the job a lot more easier for you.  And that is why, the next webinar in our CRO Masterminds series will be about "7 Deadly Copywriting Sins (and How to Avoid Them)" . Join us for a free live webinar

            Zoho Pagesense Resources

              Zoho SalesIQ Resources



                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources



                        Zoho CRM Plus Resources

                          Zoho Books Resources


                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources


                                  Zoho Sprints Resources


                                    Qntrl Resources


                                      Zoho Creator Resources


                                        Zoho WorkDrive Resources




                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now


                                                        Zoho Show Resources