Custom Links

In sales force and sugar crm their is a link that is near a leads name or contacts name that you can click and it has a mash up that is connected to insideview.com so you can pull additional info such as news etc about the individual. I tried to set this up in zoho but I think it will take your talent to create a app that can interface with insideview. Is this correct or can I do something so I can continue to have a link to this service.
Thank you,
Paul
ppotratz