We need to create custom reports in Zoho Subscriptions which is a simple request I hope. I am willing to do this multiple ways. The easiest is some way to create these in the system as the 1st option. 

We'll be adding a bunch of custom fields for a 3rd party subscription auditing service as it relates to print magazine subscriptions. the reports will be complicated.

Note we have these reports written in Microsoft SQL Server reporting services and would even love to connect to the database directly to run existing reports from the existing data in Zoho. Is there a connector to get to the data that a non programmer  DBA type can access?