Customer Experience (CX) - Word of the day #23

Customer Experience (CX) - Word of the day #23

Customer experience describes the perception a (potential) customer gets after and while engaging with a company, its people, its brand or its assets. This engagement can include interactions with employees of the company or simply brand elements (company website, social media channels, whitepapers, etc.).

Check this quick video where Zoho President, Raj Sabhlok, explains the importance and approach to digital customer experience:

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