Customize "List Price" Naming convention

Customize "List Price" Naming convention


Is it possible to customize the naming convention of "list price", which appears in Quotes, Sales Orders, Invoices, ect?  For eg, could you change to reflect just "price", or company initials like "BM Price". 

The concern is how "list price" appears to some people...like it's the highest price! 

Thanks,
david
Batipi / Zoho CRM Partner