DAMSEL IN DISTRESS! - - HELP HELP HELP PLEASE!

DAMSEL IN DISTRESS! - - HELP HELP HELP PLEASE!



I'm having a number of difficulties with Zoho, but my biggest problem

 
is when i'm converting a Lead > Potential or > Account
not all of the information is transfering along with it..
 
How can I get the same infromation to transfer as a client moves though the process?
 
For example, when I create a new Lead and then convert them to a Potential, the address or e-mail etc. is no longer included..
How do I keep all the information?
 
There has to be a way, surely I wouldn't have to re-enter each clients information each step!
 
I'M NEW, I DON'T KNOW WHAT TO DO!
I'm suppose to be setting this up for my boss and need to figure this out before I try to customize it to suit our company's needs.
 
PLEASE HELP!.. ANYY ADVICE, THOUGHTS, COMMENTS, TIPS, TRICKS, OR PROBLEMS YOU'VE ENCOUNTERED AND SOLVED WILL BE GREATLY APPRECTIATED!
 
 
     - Damsel In Distress