What is the optimal way for a Zoho One user to display a message on the website addressing CRM user by name?

In practice, I'm thinking of designing a webpage with birthday message based on an annual custom template where customer's name is passed as a parameter and plugged into the message. A workflow rule would send a brief email/SMS to that contact on their birthday with a link to that customized page, along with any relevant info.

Would it be a Zoho Form? Zoho Pages? Thank you.