Drip Marketing made easy with Zoho Campaigns
How many follow-ups does it take to make a sale?
If you're in Sales, you'll definitely have an answer to this question based on your experience. As a sales rep, you'll be in constant touch with leads and prospects on a daily basis. But how do you ensure that you convert your prospects to customers?
The key lies in proper follow-ups, and one of the most effective ways is to use the Drip Marketing strategy in Email Marketing. With a series of well-crafted ad relevant messages sent to prospects over a period of time, you can nurture them to become customers.
You can setup this follow-up strategy in Zoho Campaigns with Drip Campaigns. It's available right under the Autoresponders tab inside your account.
You can refer the online help for the setup and execution.
It's not just in Sales; Drip Campaigns are helpful if you are organizing an event too. You can send relevant emails to your attendees at the right time - let's say - first a welcome email, then an email with details of the event, next, an event reminder email and finally the thank you email after the event.
Do try out the feature and let us know your feedback. You could also tell us the various scenarios in which you used Drip Campaigns.
Regards,
Sharanya R
The Zoho Campaigns Team
If you're in Sales, you'll definitely have an answer to this question based on your experience. As a sales rep, you'll be in constant touch with leads and prospects on a daily basis. But how do you ensure that you convert your prospects to customers?
The key lies in proper follow-ups, and one of the most effective ways is to use the Drip Marketing strategy in Email Marketing. With a series of well-crafted ad relevant messages sent to prospects over a period of time, you can nurture them to become customers.
You can setup this follow-up strategy in Zoho Campaigns with Drip Campaigns. It's available right under the Autoresponders tab inside your account.
You can refer the online help for the setup and execution.
It's not just in Sales; Drip Campaigns are helpful if you are organizing an event too. You can send relevant emails to your attendees at the right time - let's say - first a welcome email, then an email with details of the event, next, an event reminder email and finally the thank you email after the event.
Do try out the feature and let us know your feedback. You could also tell us the various scenarios in which you used Drip Campaigns.
Regards,
Sharanya R
The Zoho Campaigns Team