Email Credibility Dashboard: Track your account's email sending practices

Greetings Customers,

We are rolling out an Email Credibility dashboard to help CRM administrators monitor the email sending practices of their organisation, and to help them implement domain authentication and email sending measures. Administrators can track spam complaints and bounce rates, while also making changes to their email sending setup by adopting Zoho CRM's recommendations.

Once this feature is made public, this Email Credibility dashboard will be available to administrators in all Zoho CRM paid editions, under Setup > Emails > Email Deliverability, in the Email Credibility tab. Through this dashboard, Zoho CRM will create an Email Credibility Score for each organisation, based on their sending practices, and will recommend actions administrators need to take in order to improve their scores.

The credibility score is a numerical value set on a scale of 1 to 100, where any score above 70 is considered a good score.

The following are score ranges, for reference:

Scores are generated by assessing the number of spam complaints and bounce volume gained over time for each customer account. The recommendations made to administrators to improve their scores include actions like adding an unsubscribe link within all email templates, authenticating email sending domains, and periodically cleaning their mailing list, amongst others.

The dashboard will also help administrators understand the number of email bounces their account has received - filtered by users and CRM features (mass emails, workflow emails etc.), and how their credibility score has changed over a certain period, using dedicated charts.

Additionally, the credibility score given to accounts helps the Zoho CRM team to identify accounts with poor email sending practices, and provision our email infrastructure and IPs accordingly, so that the emails sent by accounts with good email practices are delivered on priority, and aren't hampered by the poor practices of a few accounts who happen to share the same infrastructure.

Important notes:

Zoho CRM calculates email credibility only for the following:

Emails sent using the built-in email functionality of Zoho CRM
Emails triggered by automation
Bulk emails sent using the mass emails feature
When Email insights are enabled, the emails sent via a configured mailbox using IMAP or POP3 will contain Zoho CRM's email tracking link. As a result, these emails will be taken into account when calculating the score.
Emails that are sent using the relay servers when Email insights are enabled.

Emails that are sent from inboxes configured with IMAP or POP3 will not be taken into account when calculating the email credibility of an account if Email insights are turned off. This is because these emails are sent through the servers of the configured email provider and do not utilize Zoho CRM's email infrastructure.
Zoho CRM calculates an account's email credibility score based on a collection of internal parameters that include the total active users present in the account, and the number of emails sent by these active users.

To view the help documentation for this feature, please refer to this link.

Availability: This feature is available for users in all DCs.

The update for today concludes here. Stay tuned for more significant improvements on the horizon. If you have any feedback or questions, please don't hesitate to share them with us by leaving a comment.

Thank you for your time, and I hope you have a wonderful day!

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

Tout forum

France ZUGs

Zoho SalesIQ Resources

Sticky Posts
The Canvas module view gets an exciting face-lift
Announcement moderated on: 4th July,2023 The Canvas module view revamp has been successfully opened for all users in all DCs today. Dear All, We hope you're well! When it comes to business productivity, data organization and accessibility play a crucial
In-person ZUG (Zoho User Group) meetups - Learn, share and discuss all things Zoho
A big warm hello to the Zoho Community! We're excited to invite you for some lively Zoho discussions at our upcoming ZUG meetups to share and discuss all things Zoho. Our Zoho User Group (ZUG) meetups are designed to bring our community closer together,
Introducing a new home page view and UI enhancements for Dashboards
Hello everyone, In CRM, the home pages provide a quick view of the various happenings in a business with the help of dashboards. The home pages also help to organize one's and the team's day's work. There are three views in the home tab: Classic User's
New Actions in Workflow rules - Schedule a Call & Add Meeting
Dear All, Greetings! We've come up with some exciting updates to actions in Workflow rules. As you might know, Workflow rules help you to automate your follow-up processes without any manual intervention. Presently, to orchestrate sales cadence,
Blueprint enhancements - Parallel and multiple transitions, and more
Last modified on Sep 4, 2023: All Zoho CRM users can now access these enhancements. Initially, these features were available only on an early access basis and by request. However, as of August 2, 2023, they have been made available to all users in all