Email Deliverability Tip#11: Improve open and click rates

In the last post, we learned techniques to improve email engagement. Today we'll be focusing on practices to improve open and click rates.

Your email open rate is the metric of emails opened compared to how many were delivered, while the click rate is a metric that tells you how many delivered emails registered at least one click.

Open rate and click rates are key factors to measure email engagement and conversion. Healthy open and click rates indicate that your contacts regularly engage with your emails. You can increase your open and click rates by practicing the following techniques:

Keep your contacts engaged by offering content relevant to their needs and interests.

Craft your subject lines in a way that they spur your contact's interest.

Ensure your emails are mobile-optimized and the links in your emails are not broken.

Ensure that the call-to-action (CTA) buttons are clearly visible and clickable.

Analyze the timezone of your contacts and send emails when they are most likely to check their inbox.

Regards,

Vivek Suresh

User Education | Zoho Campaigns

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