Email Deliverability Tip #2: Make a great first impression with your subject line
In yesterday's post, we learned about techniques to grow and maintain a mailing list. Today we'll learn about how your subject line can make an impact on conversions.
The subject line is one of the few things a recipient notices before opening an email. A good, compelling subject line is the gateway to achieving better open and click rates. Here are few best practices you can follow while crafting a subject line:
- Don't use misleading subject lines. Keep them short and crisp.
- Avoid spam trigger phrases and use emojis carefully.
- Use merge tags to personalize your subject line with the recipient's name.
- Don't use ALL CAPS or overuse exclamation and punctuation marks.
- Use the A/B testing feature to identify subject lines that get the best response.
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Vivek Suresh
User Education | Zoho Campaigns
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