Email Deliverability Tip #7: Avoid bounce
In the last post, we learned techniques to avoid spam. Today we'll be learning best practices to avoid email bounce.
Bounce occurs when sent emails cannot be delivered. This will happen when you have invalid email addresses in your mailing list and when the receiving server considers your email content or your sending practice to be suspicious. Here are few best practices you can follow to avoid email bounces:
- Use the double opt-in technique to prevent the entry of invalid email addresses into your mailing list.
- Regularly clean your mailing list using email validation services.
- Don't use blacklisted URLs or spam trigger words in your email content.
- Ensure that your sender domain doesn't receive abuse complaints.
- Maintain optimal email volume and a healthy email frequency.
Regards,
Vivek Suresh
User Education | Zoho Campaigns