Email Deliverability Tip #9: Avoid complaints
In the previous post, we learned techniques to avoid unsubscribes. Today we'll be focusing on practices to avoid receiving complaints.
Your contacts submit a complaint when you send email without their consent, when you bombard their inbox with your emails, or when they keep receiving irrelevant content. You can avoid complaints by following these practices:
- Get the consent of your contacts before sending them emails.
- Ensure that you're not flooding your contact's inboxes with emails.
- Provide the option to unsubscribe.
- Do not send emails to contacts who have unsubscribed.
- Do not send emails from a new sender address all of a sudden.
Regards,
Vivek Suresh
User Education | Zoho Campaigns