Engagement Rate Discrepancies between Zoho & native data

Engagement Rate Discrepancies between Zoho & native data

While pulling data for a monthly report, our team noticed some pretty big discrepancies between engagement rates reported through native data, versus Zoho.

For example, the top LinkedIn posts in November yielded engagement rates below 1% in Zoho, while the report from LinkedIn reflected a 4% engagement rate.

We are seeing similar differences with Facebook data, as well. Could someone shed some light on how Zoho determines engagement rates, or whether this could be a bug within the platform? Thank you!

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